The Deviant’s Advantage: How Fringe Ideas Create Mass Markets By Ryan Mathews and Watts Wacker Crown Business, 2002, $25.95 SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe As if they sensed the book’s title might pose a problem, futurists and consultants Ryan Mathews and Watts Wacker waste no time assuring readers that they’re using the word deviant in its purest form: something or someone away from the norm. Deviance, they say, is the ultimate source of growth and innovation. So how do mainstream companies go deviant? By hiring people who will tell management when it’s time to let go of old and tired ideas (and whom management will presumably thank instead of firing). This book is a wild ride and well worth the initial wince at the title. What’s Next? Exploring the New Terrain for Business By Eamonn Kelly and Peter Leyden Perseus Publishing, 2002, $26 The global business network rejects the notion that one theory fits all when the topic is the future. Coauthors Kelly and Leyden (the GBN’s president and knowledge developer, respectively) map the future’s new terrain into four thematic areas and examine individual aspects of those themes in chapters populated with ideas from 50 artists, scholars, scientists and writers. The effect is remarkably like a live symposium and a solid demonstration of the GBN’s mantra that “none of us is as smart as all of us.” A Passion for Ideas: How Innovators Create the New and Shape Our World By Heinrich von Pierer and Bolko von Oetinger, eds. Purdue University Press, 2002, $24.95 How is “the new” discovered? ask the editors of A Passion for Ideas, a collection of essays by or interviews with 26 innovators in the fields of art, music, business and science. These creative minds expound on how they “do creativity.” Readers may doubt the subjects’ calm assurances that creativity is possible, even easy. The book’s central challenge, however, is persuasive and undeniable: All organizations have to come out for an encore or become irrelevant. The Greatest Minds and Ideas of All Time By Will Durant Simon & Schuster, 2002, $20 Historian and philosopher Will Durant was frequently asked for his opinion on the best, the greatest or the highest, and answered in a series of essays that originally appeared as magazine articles and lectures and have now been compiled into The Greatest Minds and Ideas of All Time. Numerous books have exhumed historical figures and propped them up as exemplars of modern corporate virtues. Thankfully, this lively little book is not one of those. Reading it is to experience Durant’s great mind having fun. Readers will have fun too with this pure play of ideas.CIO Best-Seller List Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan Crown Publishing Group, 2002 Primal Leadership: Realizing the Power of Emotional Intelligence By Daniel Goleman, Richard Boyatzis and Annie McKee Harvard Business School Press, 2002 Fish! A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin, Harry Paul and John Christensen Hyperion, 2000 Leadership By Rudolph W. Giuliani Miramax Books, 2002 Good to Great: Why Some Companies Make the Leap…and Others Don’t By Jim Collins HarperCollins Publishers, 2001 Source: October 2002 data, compiled by Powell’s Books, Portland, Ore. Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. By Jay Limbasiya, Global AI, Analytics, & Data Management Business Development, Unstructured Data Solutions, Dell Technologies Sep 29, 2023 5 mins Artificial Intelligence brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe