Cofounder, Chairman and CEO\nBEA Systems Inc.You won\u2019t hear people tell stories about Alfred Chuang break-dancing at Comdex, entertaining politicos at his Western ranch or browbeating analysts in closed-door sessions?although he could. Instead, you\u2019re more apt to hear about the steady, reliable success of his company, BEA Systems in San Jose, Calif. Before cofounding BEA in 1995, Chuang spent nine years at Sun Microsystems in a range of management positions. Widely acknowledged as a seminal relational database expert, Chuang\u2019s Internet credentials are top drawer. It was Chuang who prototyped the implementation of the TCP\/IP protocol on the IBM PC. Though a few companies were working toward an Internet applications infrastructure before 1998, BEA was the first to put its money behind Java application servers in a meaningful way, says Deborah Hess, a senior research analyst with Gartner. "They said, We\u2019re going to be an e-business company, long before anyone was saying that. It was truly visionary," says Hess. "BEA pretty much invented the term Java application server." BEA cofounder Bill Coleman originally held the titles of chairman and CEO but turned them both over to Chuang in the past year. "I noticed a difference in the way the company reacted to changing market conditions," says Mike Gilpin, research fellow at Giga Information Group in Cambridge, Mass. "Under Alfred, the company is more realistic in its understanding of its position in the world and more proactive in response to that." Chuang, 41, makes it a point to reach out to BEA customers. "He combines the inward-facing technical understanding with an outward, real-world skill in knowing his customer base," says Gilpin. "It\u2019s a very effective combination."