Chairman Schneider National Inc. If it weren’t for the Packers, Green Bay, Wis., would be famous as the headquarters of Schneider National, the largest full truckload carrier in North America and possibly the world’s leading consumer of the pumpkin-colored paint that makes its trucks so familiar. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe Schneider National is the only place that Don Schneider, 66, has ever worked, besides the military. The company was founded by his father, Al, in 1935, when he sold the family car to buy his first truck. Don joined the company full time in 1961 after graduating from the Wharton School of Business. He assumed leadership of the business in the mid-’60s, at a time when annual sales were about 2 percent of the $2.4 billion they are today. Since then he’s done more than any one person to shape this industry. Schneider National hit CIOs’ radars in the mid-’80s as the first truck line in the world to install two-way satellite communications and positioning systems in all of its 6,000 trucks?a $30 million flyer. It has continued to lead the way with groundbreaking improvements in its e-business infrastructure, fleet management, in-cab technologies that monitor and reward driver behavior to maximize equipment life, and employee retention technologies like Touch Home, an in-cab e-mail system to help drivers stay in touch with their family from the road.As the largest carrier in a crowded industry, Schneider still has only about 3 percent of the market. The opportunities for competitive advantage boil down to customer service, operating efficiency and a motivated, energetic workforce. To do these things better than anyone else, Schneider understands that it’s not enough to embrace technology, you’ve got to get it in a headlock. Schneider spends more on technology than any of his competitors. That makes him most CIOs’ idea of the perfect boss?one who understands the value of leading with technology, uses his money to invest in it and has the guts to give it a try. Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. By Jay Limbasiya, Global AI, Analytics, & Data Management Business Development, Unstructured Data Solutions, Dell Technologies Sep 29, 2023 5 mins Artificial Intelligence brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe