The Market for Digital Asset Management Products

Digital asset management (DAM) products may be a hot topic now, but a January report by Stamford, Conn.-based Meta Group predicts that by 2004 or 2005, such tools will likely evolve into nothing more than a set of features inside more complete enterprise content management tools.

That said, Meta doesn’t think customers should ditch DAM systems. Instead, the report, “An Update on Enterprise Digital Asset Management Systems,” indicates that companies should still use DAM systems to manage their unstructured multimedia content, resting safe in the knowledge that existing tools from established players will likely be acquired by more inclusive content management players. That may provide some security despite ongoing consolidation in the marketspace.