George McKinnon, CIO for Nationwide Mutual Insurance in Columbus, Ohio, says this is his take on assessing and managing risk: "I think one philosophical statement does not reflect all aspects of a larger organization. In an environment like ours, there are certain areas where it\u2019s necessary to be very risk-averse; for example, we are regimented about [insurance] rate changes and things like that which are regulated. But there\u2019s also a need for experimentation and piloting. "We are realistic; not every good idea that comes up is going to go into production. For example, for a couple of years now we\u2019ve seen wireless claims-estimating tools. It\u2019s a really neat product, and we tested it ourselves maybe 18 months ago but didn\u2019t see the return we wanted, and we didn\u2019t go forward with it. The wireless insurance quote is also neat, and we could have done that too, but I just don\u2019t see someone sitting in the airport wanting to do a wireless check on their insurance rate."But you have to be aware of what\u2019s out there, and I would say if you\u2019re always following, you\u2019re suboptimizing your technology investment somewhat."So a healthy organization has a mix [of risk levels]."