1. Keep business execs informed about what technology might make possible.
2. Involve everyone in the IT planning process, from the boardroom to the shop floor. It’s time-consuming, but it increases alignment and buy-in.
3. Write your strategic plan at the right level of detail; non-IS employees should be able to make sense of it. Save the network protocol acronyms for subdocuments and action plans.
4. Create a process for communicating your IT strategy to the company, and include a section on how you’re going to measure your progress toward the plan.
5. Use contingency and scenario planning but also have a process or organizational structure that allows rapid response to unforeseen events.