Ted DellaVecchia, former senior vice president and CIO at Starbucks Coffee Co., had a different game plan in mind when he quit last year. He figured he\u2019d stay in Seattle, become a consultant, and peddle his business and IT expertise to IT startups eager for the knowledge he\u2019d gained at Blue Cross, IBM and Starbucks.But then the bubble burst; DellaVecchia needed a new plan. That\u2019s when it hit him: sports. Why couldn\u2019t he sell this same consulting package to professional sports franchises? After all, sports teams need to run their finances efficiently, and they could benefit from CRM systems. And there\u2019s a whole new generation of business-savvy young owners, such as Mark Cuban of the NBA\u2019s Dallas Mavericks, eager to explore new ways of doing sports business. Today, DellaVecchia is a self-employed business and IT consultant to the stars?the all-stars. Working initially with an NBA team (which prefers not to be identified for competitive reasons), DellaVecchia has crafted an approach that touches on IT infrastructure, investment, fan loyalty, CRM and corporate sponsorships. His focus is on helping teams maintain healthy profits even in losing seasons.The upside of the new job is that DellaVecchia gets to play several positions at once?CIO, CEO, consultant and sports GM. The downside: risk of failure. What if sports isn\u2019t as open to business and IT consulting as DellaVecchia thinks? "But hey," he says, "if you don\u2019t take risks, you shouldn\u2019t expect rewards."