In years to come, instead of a battery, a bottle of hydrogen may keep your systems running. Tru Vue, a picture framing and glazing product manufacturer, is the first U.S. company to use American Power Conversion’s InfraStruxure with integrated fuel cells in its data center. The original InfraStruxure solution is a rack-optimized data center enclosure that offers power and cooling management. Polymer electrolyte membrane (PEM) fuel cells, incorporated into the new design, make InfraStruxure a more efficient way to keep data centers running during a power failure. Hydrogen is stored outside the data center and carried through pipes to the cells, which replace batteries and generators for backup power. Tru Vue has been using the system since March. Jacob Nelson, lead network administrator at Tru Vue, says his company needed to affordably provide extended run time to its data center, a critical factor as it supports multiple remote sites.Fuel cells make the most sense in cities where diesel generators are not feasible, when run-time requirements would call for batteries that are too large or costly, or for environmental sustainability reasons, says APC product line manager Randy Wyatt. Because their only byproducts are heat and water, fuel cells have zero carbon emissions. Generators and batteries can produce toxins.Why haven’t fuel cell solutions gone mainstream? APC’s Wyatt says acquisition costs remain high, since the young technology is produced at low volume. However, Wyatt predicts that lower lifecycle maintenance cost will help. As the first U.S. customer (APC has a few fuel cell customers in Canada and Japan), Tru Vue received some price breaks plus tax credits. The price tag, including installation, came to about $67,000, says Nelson. “We don’t run a very large data center, so for our size, the cost of the fuel cells was appropriate,” he says. Related content opinion Website spoofing: risks, threats, and mitigation strategies for CIOs In this article, we take a look at how CIOs can tackle website spoofing attacks and the best ways to prevent them. By Yash Mehta Dec 01, 2023 5 mins CIO Cyberattacks Security brandpost Sponsored by Catchpoint Systems Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe