As a value indicator, the Balanced Scorecard method links business strategy with financial performance. As a value indicator, the Balanced Scorecard method links business strategy with financial performance. In this case, the traditional metric of financial performance is balanced by three more fluid activities: customer relationships, operational excellence and the organization’s ability to learn and improve.Because the Balanced Scorecard requires every action to answer to established corporate goals, using the Scorecard within IT can help promote alignment and eliminate projects that contribute little or no strategic value. Here’s more on what you need to know about the Balanced Scorecard. Case Study: Why You Keep Score SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe BNSF Railway uses the Balanced Scorecard to prove IT’s value and to create synergy with business strategy Book Excerpt: Alignment Alignment is not a one-time event. In this excerpt from their book Alignment: Using the Balanced Scorecard to Create Corporate Synergies, Harvard Business School Professor Robert S. Kaplan and Balanced Scorecard Collaborative/Palladium President David P. Norton describe the process of managing and sustaining organizational alignment. How to Use the Balanced Scorecard Developed in the early 1990s, this valuation methodology converts an organization’s value drivers-such as customer service, innovation, operational efficiency and financial performance-to a series of defined metrics. Companies record and analyze these metrics to help determine if they’re achieving strategic goals. Nevertheless, installing the Balanced Scorecard within IT is a challenge. Three Questions with Robert Kaplan CIO catches up with Robert S. Kaplan, Marvin Bower professor of leadership development at Harvard Business School and the co-creator of the Balanced Scorecard, to hear his thoughts on the state of the Scorecard. Book Excerpt Read this excerpt from The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, Kaplan and Norton’s 2001 book. Balancing Scorecards With Reality The Balanced Scorecard is useful because it is grounded in reality. We can’t have it all; trade-offs are inevitable among financial contribution, customer focus, operational excellence and organization maturity-the four dimensions of the Balanced Scorecard. However, it’s important to distinguish between the Balanced Scorecard and the role of operational measurements. Related content brandpost Unlocking value: Oracle enterprise license models for optimal ROI Helping you maximize your return on investment of Oracle software program licenses is not as complex as it sounds—learn more today. By Rimini Street Oct 02, 2023 4 mins Managed IT Services IT Management brandpost Lessons from the field: Why you need a platform engineering practice (…and how to build it) Adopting platform engineering will better serve customers and provide invaluable support to their development teams. By VMware Tanzu Vanguards Oct 02, 2023 6 mins Software Deployment Devops feature The dark arts of digital transformation — and how to master them Sometimes IT leaders need a little magic to push digital initiatives forward. Here are five ways to make transformation obstacles disappear. By Dan Tynan Oct 02, 2023 11 mins Business IT Alignment Digital Transformation IT Strategy feature What is a project management office (PMO)? The key to standardizing project success The ever-increasing pace of change has upped the pressure on companies to deliver new products, services, and capabilities. And they’re relying on PMOs to ensure that work gets done consistently, efficiently, and in line with business objective By Mary K. Pratt Oct 02, 2023 8 mins Digital Transformation Project Management Tools IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe