Appoint an IT-dedicated marketing/communication professional.Differentiate your audiences, and understand their priorities.Choose key themes that tap into emotional aspects of business benefits.Schedule quarterly IT business reviews with the executive team. Brand the IT organization to create an image of professionalism and effectiveness.Brand individual IT projects to generate awareness, momentum and buy-in. Publish an IT catalog that defines products, services and SLAs in customer-oriented terms.Create scorecards with metrics meaningful to the business.Incorporate external cost benchmarks into scorecards and IT invoices to emphasize value.Produce IT annual reports that include useful resources for employees.Create brochures to raise awareness of IT systems and services.Publish newsletters with case studies that demonstrate technology’s business value. Enter IT award programs and publicize wins with business partners to increase credibility. -A.D. Related content feature 4 remedies to avoid cloud app migration headaches The compelling benefits of using proprietary cloud-native services come at a price: vendor lock-in. Here are ways CIOs can effectively plan without getting stuck. By Robert Mitchell Nov 29, 2023 9 mins CIO CIO CIO case study Steps Gerresheimer takes to transform its IT CIO Zafer Nalbant explains what the medical packaging manufacturer does to modernize its IT through AI, automation, and hybrid cloud. By Jens Dose Nov 29, 2023 6 mins CIO SAP ServiceNow feature Per Scholas redefines IT hiring by diversifying the IT talent pipeline What started as a technology reclamation nonprofit has since transformed into a robust, tuition-free training program that seeks to redefine how companies fill tech skills gaps with rising talent. By Sarah K. White Nov 29, 2023 11 mins Diversity and Inclusion Hiring news Saudi Arabia will host the World Expo 2030 in Riyadh By Andrea Benito Nov 28, 2023 4 mins Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe