Appoint an IT-dedicated marketing/communication professional.Differentiate your audiences, and understand their priorities.Choose key themes that tap into emotional aspects of business benefits.Schedule quarterly IT business reviews with the executive team. Brand the IT organization to create an image of professionalism and effectiveness.Brand individual IT projects to generate awareness, momentum and buy-in. Publish an IT catalog that defines products, services and SLAs in customer-oriented terms.Create scorecards with metrics meaningful to the business.Incorporate external cost benchmarks into scorecards and IT invoices to emphasize value.Produce IT annual reports that include useful resources for employees.Create brochures to raise awareness of IT systems and services.Publish newsletters with case studies that demonstrate technology’s business value. Enter IT award programs and publicize wins with business partners to increase credibility. -A.D. Related content feature Key IT initiatives reshape the CIO agenda While cloud, cybersecurity, and analytics remain top of mind for IT leaders, a shift toward delivering business value is altering how CIOs approach key priorities, pushing transformative projects to the next phase. By Mary Pratt May 30, 2023 10 mins IT Strategy IT Leadership opinion Managing IT right starts with rightsizing IT for value While there are few universals when it comes to saying unambiguously what ‘managing IT right’ looks like, knowing how to navigate the limitless possibilities of IT is surely one. By Thornton May May 30, 2023 6 mins Digital Transformation IT Strategy IT Leadership brandpost Designing the campus of the future starts with high-quality 10Gbps connectivity By Huawei May 30, 2023 4 mins Network Architect Networking Devices Networking feature Red Hat embraces hybrid cloud for internal IT The maker of OpenShift has leveraged its own open container offering to migrate business-critical apps to AWS as part of a strategy to move beyond facilitating hybrid cloud for others and capitalize on the model for itself. By Paula Rooney May 29, 2023 5 mins CIO 100 Technology Industry Hybrid Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe