A. Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards IntegrityBy Larry Johnson and Bob PhillipsAmacom, 2003"Nothing occurs in a vacuum. When [a company\u2019s] culture authorizes aberrant behavior, aberrant behavior becomes the norm, and a culture of integrity ceases to exist."B. Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom LineBy Kevin T. JacksonOxford University Press, 2004"Companies that operate ethically, that safeguard and cultivate their reputations, gain a competitive edge over rivals that don\u2019t."C. The Cheating Culture: Why More Americans Are Doing Wrong to Get AheadBy David CallahanHarcourt, 2004"Americans are not only cheating more in many areas but are also feeling less guilty about it. When \u2019everybody does it,\u2019 or imagines that everybody does it, a cheating culture has emerged. But why all the cheating and why now?"