An ABC About Corporate Reputation

A. Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity

By Larry Johnson and Bob Phillips

Amacom, 2003

“Nothing occurs in a vacuum. When [a company’s] culture authorizes aberrant behavior, aberrant behavior becomes the norm, and a culture of integrity ceases to exist.”

B. Building Reputational Capital: Strategies for Integrity and Fair Play That Improve the Bottom Line

By Kevin T. Jackson

Oxford University Press, 2004

“Companies that operate ethically, that safeguard and cultivate their reputations, gain a competitive edge over rivals that don’t.”

C. The Cheating Culture: Why More Americans Are Doing Wrong to Get Ahead

By David Callahan

Harcourt, 2004

“Americans are not only cheating more in many areas but are also feeling less guilty about it. When ’everybody does it,’ or imagines that everybody does it, a cheating culture has emerged. But why all the cheating and why now?”