Briefing the president of the United States is 95 percent preparation and 5 percent presentation. And by preparation, I don’t mean going over your materials so that you don’t forget the important thing. People who forget the important thing just aren’t invited to brief the president a second time. By preparation, I mean background checks. Security clearances. Checks and double checks at the White House gate. Triple checks and metal detectors at the White House door. Briefings with aides to aides, and then with aides to the president, and aides to the secretaries just outside the Cabinet room. By the time you’re actually sitting at the table, talking with the leader of the free world, everyone is ready to get this over with so they can move on to the next briefing and get something else done. You see these types of briefings on The West Wing and it looks like a big put-on, like a pageant. It’s not. Everyone is deadly serious about understanding the issue at hand. And everyone, everyone, is prepared. You and I as security and technology professionals take certain technical concepts for granted and perhaps think, He’s never going to get this. He’s the president. He doesn’t have time to care about, say, viruses. I remember feeling like that with President Clinton as about 20 of us briefed him and the Cabinet on distributed denial-of-service attacks in February 2000. But the president asked smart questions. And I’m sitting there thinking, He truly gets what I’m saying. The level of preparation is really amazing. When I briefed President Bush, it was about a specific vulnerability, and it was in the context of military operations beginning in Afghanistan. So there I was with [Special Adviser for Cyberspace Security] Richard Clarke, [former Homeland Security Director] Tom Ridge and [National Security Agency Chief] Condi Rice. We were walking through the specific impact this vulnerability could have on operations. The depth of understanding, the comprehension of issues and the intense preparation did not change from administration to administration. Briefings don’t last long—20 minutes, maybe, and you’re out. They’re not anticlimactic, but then again, they’re not scored to patriotic music, either. They are simply the product of, almost an echo of, all that preparation. —As told to Scott Berinato Related content feature Key IT initiatives reshape the CIO agenda While cloud, cybersecurity, and analytics remain top of mind for IT leaders, a shift toward delivering business value is altering how CIOs approach key priorities, pushing transformative projects to the next phase. By Mary Pratt May 30, 2023 10 mins IT Strategy IT Leadership opinion Managing IT right starts with rightsizing IT for value While there are few universals when it comes to saying unambiguously what ‘managing IT right’ looks like, knowing how to navigate the limitless possibilities of IT is surely one. By Thornton May May 30, 2023 6 mins Digital Transformation IT Strategy IT Leadership brandpost Designing the campus of the future starts with high-quality 10Gbps connectivity By Huawei May 30, 2023 4 mins Network Architect Networking Devices Networking feature Red Hat embraces hybrid cloud for internal IT The maker of OpenShift has leveraged its own open container offering to migrate business-critical apps to AWS as part of a strategy to move beyond facilitating hybrid cloud for others and capitalize on the model for itself. By Paula Rooney May 29, 2023 5 mins CIO 100 Technology Industry Hybrid Cloud Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe