The world\u2019s population is split evenly among men and women.\n\nBut not in the tech world, which skews heavily toward men. For example, men account for 79 percent of CIO\u2019s audience. And they probably make up most of your staff. No surprises there.RELATED LINKS\nWhere Have All the Women Gone?\n\nThe State of Women Technology Leaders\n\nHow to Attract Women to Enterprise IT Jobs\n\nWhat may surprise you, however, is that one major corporation annually recruits women to comprise almost 40 percent of its new college engineering hires.\n\nI read recently about these hiring practices led by Sophie Vandebroek, CTO for \n\tXerox\n\n\n, and I spoke with her to find out how, and why, she does it.\n\nVandebroek told me that for decades, Xerox has had a commitment to diversity in the workplace. But even with that commitment, five years ago only about 10 percent to 15 percent of the company\u2019s new college engineering hires were female.\n\nSo she and her team set out in 2002 to change that ratio. And man (or should I say woman?), did they ever. \n\nTheir effort is based on a simple plan that stresses proactive campus recruiting (often led by a senior female tech leader) coupled with a comprehensive summer internship program also focused on reaching out to women.\n\nBesides making sure boys and girls can play together on the softball team at the annual summer outing, what\u2019s the value add, and the key business drivers, that lead Xerox to invest in building a more gender-balanced tech workforce?\n\nVandebroek maintains that \u201can inclusive environment allows Xerox to be more innovative. Our global customers are from diverse cultures worldwide, and many are women. It\u2019s essential to have the female and global perspective represented in our products and services.\u201d\n\nFor me, the key words are \u201cinclusive,\u201d \u201cperspective\u201d and \u201cinnovative.\u201d As the readers of this magazine and website create a more gender-balanced workforce, the better their perspective on their customers\u2019 needs will be and the more innovative their solutions will become.\n\nAs an added benefit, hiring more female tech workers just might inspire young women in middle school classrooms across America to emulate careers like Sophie Vandebroek\u2019s. \n\nAnd that\u2019s a good thing.\n\nPublisher Emeritus Gary Beach can be reached at email@example.com.