Retailers need multichannel approach to s쳮d. What channel do your customers use when they go shopping? All of them. Even that old-fashioned paper catalog.More on CIO.com SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe Amazon IT Leader Leaving Huge Infrastructure Legacy Multi-Channel CRM: It’s in Your Future So what channel should all you supply chain, operations and marketing gurus focus on? Uh-uh. No focusing allowed in today’s channel-agnostic, mashed-up world.43 percent of catalog customers have also purchased from their online store.35 percent of online customers have also purchased from their brick-and-mortar store. 66 percent of retailers measure the success of their catalog by how it increases online sales. Source: Forrester Research, “The State of Retailing Online 2007” Related content opinion The changing face of cybersecurity threats in 2023 Cybersecurity has always been a cat-and-mouse game, but the mice keep getting bigger and are becoming increasingly harder to hunt. By Dipti Parmar Sep 29, 2023 8 mins Cybercrime Security brandpost Should finance organizations bank on Generative AI? Finance and banking organizations are looking at generative AI to support employees and customers across a range of text and numerically-based use cases. By Jay Limbasiya, Global AI, Analytics, & Data Management Business Development, Unstructured Data Solutions, Dell Technologies Sep 29, 2023 5 mins Artificial Intelligence brandpost Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations The CTO of SAP shares his experiences and learnings to provide actionable insights on navigating the GenAI revolution. By Juergen Mueller Sep 29, 2023 4 mins Artificial Intelligence feature 10 most in-demand generative AI skills Gen AI is booming, and companies are scrambling to fill skills gaps by hiring freelancers to make the most of the technology. These are the 10 most sought-after generative AI skills on the market right now. By Sarah K. White Sep 29, 2023 8 mins Hiring Generative AI IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe