What channel do your customers use when they go shopping?
All of them. Even that old-fashioned paper catalog.
More on CIO.com
Amazon IT Leader Leaving Huge Infrastructure Legacy
Multi-Channel CRM: It’s in Your Future
So what channel should all you supply chain, operations and marketing gurus focus on?
Uh-uh. No focusing allowed in today’s channel-agnostic, mashed-up world.
43 percent of catalog customers have also purchased from their online store.
35 percent of online customers have also purchased from their brick-and-mortar store.
66 percent of retailers measure the success of their catalog by how it increases online sales.
Source: Forrester Research, “The State of Retailing Online 2007”
