On a recent trip to the West Coast, I visited with\n PG&E CIO Patricia Lawicki at her\n company\u2019s headquarters in San Francisco. PG&E\n emerged from bankruptcy protection a few years ago with an\n almost completely new executive team and a major\n transformation effort ahead of it. The new CEO, Peter\n Darbee, began the turnaround with a culture change.According to Lawicki, company directors and their direct\n reports went through weeks of facilitated sessions to both\n define a set of values everyone would live by as well as to map\n out how those values would be demonstrated in the daily life of\n the company. The values include acting with integrity,\n communicating openly and honestly, respecting each other,\n meeting customer and shareholder needs, and being accountable.\n The values are supported by a set of dictums and concepts to\n help bring them to life.One that I found personally relevant is \u201cBe here\n now.\u201d Borrowed from the title of a 1971 book on\n spirituality by Ram Dass (or an album by the rock band Oasis,\n depending on your orientation), the idea is that whatever\n you are currently spending your time on should be important\n enough to give it your full attention. No beneath-the-table\n BlackBerry fiddling in meetings; no IM\n while on the phone, no thinking about a work problem when\n your kid is telling you about her day. As an incorrigible\n multitasker, this was a powerful message for me.PG&E reinforces these ideas with wallet cards and\n posters in the halls. At every staff meeting, one of\n Lawicki\u2019s direct reports explains how he or she has\n embodied one of the concepts in the past month.\n \u201cI\u2019ve been through these exercises before, where\n you spend a few weeks coming up with your vision and values\n statement, then it goes in a drawer,\u201d Lawicki said.\n \u201cWe didn\u2019t want that to happen.\u201dAttendees at August\u2019s CIO 100 Symposium were treated to a\n variation on this theme by Dewitt Jones, the renowned National\n Geographic photographer. He urged the audience to \u201csee\n the extraordinary in the ordinary\u201d and to ask,\n \u201cWhat will I be given today, and will I be open enough\n to receive it?\u201dFor me, these simple ideas are a means to demonstrate\n greater respect for the people around me and achieve a greater\n sense of personal fulfillment. I suspect they will enhance my\n effectiveness as well. Not bad for three small words.