Super users, business project leads, members of the
“shadow” IT department: they may all be great
additions to your IT organization. But there’s no way
you’ll get them to sign on unless the business has a good
vibe about IT. Forrester’s IT Staffing and Careers
analyst Samuel Bright shares four tips to make sure a stop in
IT is viewed as a step up instead of a career dead end.
More on Recruiting
Four Tips for Attracting the Shadow Market of IT Recruits in the Business
Four Tips for Recruiting More Top IT Professionals
Four Tips for Attracting Millennials (and Beyond)
How To Recruit in a Hot Market
• Market, market, market. When you think you’ve
just about overdone it marketing opportunities in IT at company
presentations, in department newsletters and at technology
fairs or road shows, do it again. Some large IT organizations
employ full-time marketers.
• Create IT ambassadors in the business. The best ones
are IT employees who used to work in business functions.
• Start business-IT rotations. Yes, they should go
both ways. If that seems like a leap, start by meeting with
counterparts in the business to discuss the business users
you’d like to bring to IT. This may lead to further
discussions of rotation programs to benefit the business and
• Keep on top of the business candidate pool. Layoff
in another department? That may mean there are IT-savvy
business professionals looking for a new opportunity. ERP
project winding down? That project lead in the business may be
receptive to a job offer in IT.