Super users, business project leads, members of the\n \u201cshadow\u201d IT department: they may all be great\n additions to your IT organization. But there\u2019s no way\n you\u2019ll get them to sign on unless the business has a good\n vibe about IT. Forrester\u2019s IT Staffing and Careers\n analyst Samuel Bright shares four tips to make sure a stop in\n IT is viewed as a step up instead of a career dead end. \n\n\n More on Recruiting\n \n Four Tips for Attracting the Shadow Market of IT Recruits in the Business\n \n Four Tips for Recruiting More Top IT Professionals\n \n Four Tips for Attracting Millennials (and Beyond)\n \n How To Recruit in a Hot Market\n \u2022 Market, market, market. When you think you\u2019ve\n just about overdone it marketing opportunities in IT at company\n presentations, in department newsletters and at technology\n fairs or road shows, do it again. Some large IT organizations\n employ full-time marketers.\u2022 Create IT ambassadors in the business. The best ones\n are IT employees who used to work in business functions.\u2022 Start business-IT rotations. Yes, they should go\n both ways. If that seems like a leap, start by meeting with\n counterparts in the business to discuss the business users\n you\u2019d like to bring to IT. This may lead to further\n discussions of rotation programs to benefit the business and\n IT.\u2022 Keep on top of the business candidate pool. Layoff\n in another department? That may mean there are IT-savvy\n business professionals looking for a new opportunity. ERP\n project winding down? That project lead in the business may be\n receptive to a job offer in IT.