Apple\u2019s iPhone resets the bar for technology hype.\n One mobile industry analyst goes so far as\n to call Apple\u2019s new iPhone the "most anticipated phone\n since Alexander Graham Bell did his."As the iPhone makes its debut, we\u2019re going to stay\n down to earth and try to answer this question: Will the iPhone\n infiltrate corporate America? To read why it very well could,\n read on. To scan a list of reasons why it won't, see\n here. We invite you to read both\n lists and tell us what you think is going to happen with iPhones in the enterprise.\n More on\n iPhone\n \n See: Five Reasons the iPhone Won't Infiltrate Your BusinessA Brief Pre-Release History of the Apple iPhone\n Why Apple iAnything Is a Non-Issue for CIOs and Corporate America\n \n Why the iPhone Is the Single Most Important Thing to Happen to CIOs This Year\n \n \n\n \n \u00a0\n \n \n\n 1. It\u2019s Unlike Anything Else Out\n There\n It\u2019s aesthetically pleasing, to put it mildly. The user\n interface is breathtaking, the graphics are beautiful, the\n design is cooler than cool and the functionality is\n impressive\u2014a mobile phone, touch screen keyboard, video\n and music player, Web browser, camera, e-mail and more, all in\n one sleek device. I particularly like the "accelerometer,"\n which, according to Apple's site, "detects when you rotate\n the device from portrait to landscape, then automatically\n changes the contents of the display, so you immediately see\n the entire width of a webpage or a photo in its proper\n landscape aspect ratio."David Pogue, the The New York Times technology\n critic, is one of a few people who has held an iPhone. He\n writes: "The bigger achievement [of the\n iPhone] is the software. It\u2019s fast, beautiful,\n menu-free, and dead simple to operate. You can\u2019t get\n lost, because the solitary physical button below the screen\n always opens the homepage, arrayed with icons for the\n iPhone\u2019s 16 functions."Pogue goes on: "You\u2019ve probably seen Apple\u2019s\n ads, showing how things on the screen have a physics all their\n own. Lists scroll with a flick of your finger, CD covers flip\n over as you flick them, e-mail messages collapse down into a\n trash can. Sure, it\u2019s eye candy. But it makes the phone\n fun to use, which is not something you can say about most cell\n phones."According to a recent advisory report (\u201cMobile\n Devices") from market researcher CurrentAnalysis, the market is\n Apple\u2019s for the taking. "The iPhone stands apart\n because of Apple\u2019s brand, a unique UI, storage,\n functionality, marketing, and the fact that the fiercest\n competitors in the high-end media phone space have unwisely\n chosen to give Apple the U.S. market all to itself," the\n report states.\n\n 2. Unbounded Curiosity\n If iPhone purchases can spread outside of the core Apple\n audience (those zealots who will be buying one no matter the\n cost), then it has a great chance of promulgating inside\n today\u2019s enterprises. CIOs will find that there\u2019s\n just too many users to say "no" to. A survey by M:Metrics cited\n by Computerworld estimated that 19 million\n U.S. cell phone users would be willing to pay $599 (8GB\n model) for the iPhone, which, it was reported, was nearly\n double the price Apple says it will sell the device by the\n end of 2008."I have both a Mac and a PC, and I want one," says Steven\n Sommer, CIO of law firm Hughes, Hubbard & Reed, which has\n 330 lawyers worldwide and is a BlackBerry-only shop. A small\n portion of his users are excited about it. "They\u2019re\n definitely curious," he notes. However, "I don\u2019t know if\n it\u2019s going to get in the mainstream at a law firm,"\n Sommer says. Sommer adds that he doesn\u2019t plan to let the\n iPhone onto his systems now\u2014but that could change in the\n future.\n\n 3. The iPod\n Look no further than the success that Apple has enjoyed with\n the iPod, and how that one device has created a huge market for\n MP3 players and legal digital-song downloads. While the Mac has\n between 3 percent to 4 percent of PC market share overall\n (Apple claims 12 percent of U.S. notebook sales), Apple has\n also sold 100 million iPods, mostly to Windows users, according\n to the CurrentAnalysis advisory report. "Even discounting iPod\n replacement sales, Apple fans are no small fringe group of\n zealots. Given the success of iTunes TV show and movie\n downloads, there should be a reasonable market for the iPhone\n just as the first widescreen iPod," it states.Can it be done with the iPhone? According to that previously\n mentioned survey, there are 19 million people who seem to think\n so.\n\n 4. Executives Such as Fidelity\u2019s Joseph\n Ferra\n In a presentation in May at Computerworld\u2019s\n Mobile & Wireless World conference, Joseph Ferra,\n Fidelity\u2019s chief wireless officer, said he welcomes the\n iPhone and any other mobile device that users want to connect\n to the company\u2019s Web-based systems. To him, multimedia\n applications on mobile devices are just another way that\n Fidelity can serve its customers. For example, Ferra said that\n he can see a time in the not-so-distant future when a device\n such as the iPhone will allow Fidelity to deliver "a market\n recap video from its analysts to investors at the end of each\n day," according to a Computerworld article.Even today, Ferra says Fidelity\u2019s Web-based\n Fidelity Anywhere mobile tools allow\n customers to receive market data, including real-time stock\n quotes or alerts, access their 401(k) accounts, make trades\n or check portfolio balances, among other things, on their\n mobile devices. "And people want to do more," Ferra\n says.\n\n 5. Perfect Timing: Wireless Multimedia Is Warming\n Up\n According to a recent In-Stat report ("Will Stingy U.S.\n Multimedia Phone Users Turn Japanese?"), there has been a\n sizeable increase in the number of multimedia phones\n purchased in the United States that can play MP3 tracks and\n video files (from 15 percent in 2005 to 36 percent in 2007).\n Mobile device manufacturers have been keeping the\n marketplace stocked with devices that can straddle both the\n consumer and corporate lines\u2014BlackBerry\u2019s Curve,\n Motorola\u2019s Q, Palm\u2019s Treo 750 and\n Samsung\u2019s BlackJack.CIOs and their mobilized workers have started incorporating\n (or making plans to incorporate) text and instant messaging\n applications as well as location-based services\u2014for\n example, GPS-enabled devices that give directions\u2014into\n their fleets of mobile devices. In addition, In-Stat data\n ("Wireless Business Use: The Overlooked Profit Machine") shows\n a less-wired and more-wireless business world in the near\n future: U.S. corporations' spending on wireless voice and\n mobile data services will exceed business spending on all wire\n line voice and data services by the year 2010.Taken together, all of that data shows that there could be a\n warm and welcoming home for the iPhone in the enterprise.