Though technology becomes more pervasive in the lives of young people each day, technology jobs aren't high on the lists of what they want to do when they grow up. Consider the 90 percent of girls between the ages of 11 and 16 who think computers and cutting edge gadgets are cool, according to a recent survey of 1,000 U.K. adolescents: Only 28 percent of those girls are considering careers in the technology industry. \n\n\n Related Articles\n \n How to Attract Women to Enterprise IT Jobs\n \n Ideas for Attracting Young People to IT Careers\n \n How Will Outsourcing and Offshoring Impact Women in Technology?\n \n Whistleblowers: Women Experience More Retaliation Than Men, Study Reports\n \n The Debate on How to Increase the Number of Women in IT Rages in Canada\n The number of boys in that age range who say they've thought about pursuing technology careers is nearly double the number of girls, at 53 percent, according to the research, which was conducted by youth communications group Dubit Ltd. BlackBerry-maker Research In Motion (RIM) commissioned the study in conjunction with its annual BlackBerry Women & Technology Awards. Dubit conducted the survey in April and asked respondents about their perceptions of the IT field and about their future career plans.Seventy-three percent of young girls say there's a big difference between using technology in their personal lives and wanting to pursue careers in technology because of the relative few "smart female role models," the survey says. More than half the girls also think there should be fewer celebrity role models like Britney Spears and Lindsay Lohan, and more inspirational business role models. Notable technology executives who could fit the bill include CIO magazine Hall of Fame inductees Barbara Cooper and Dawn Lepore. RIM itself also has a female CIO, Robin Bienfait."Never underestimate the power of role models. If young women can see a career path which has been enjoyable and rewarding for another, they are more likely to follow it themselves," said Maggie Philbin, former host of popular British science and technology TV show, Tomorrow's World, in a press release. "It's so frustrating to see teenagers using technology naturally and creatively, seemingly unaware that they could play a key role in shaping the way we use technology in the future. And it's equally important, once they make the decision to work in this area, that they are encouraged and inspired to rise to the highest level."Additional survey findings include:\nThirty-eight percent of young girls surveyed use the latest technologies, including social networking applications, online games and mobile downloads, on a daily basis\nForty-three percent of respondents (male and female) say they haven't considered a career in IT because it was "not exciting"\nJust under a third (30 percent) of those surveyed said a career in technology is "too geeky"\nSurvey respondents cited good pay and excitement respectively as the number one and two priorities most important in shaping their future career plans. Three-quarters of kids surveyed said they'd be more attracted to IT careers if they associated such jobs with high-pay.\nMore information and help regarding tech opportunities in schools would make IT careers more attractive to respondents.