Global Positioning System (GPS) device maker Garmin currently owns the U.S. portable navigation system market with more than half of all consumer and enterprise users, but will it face upcoming challenges and succeed with its new smartphone?
By Al Sacco
Managing Editor, CIO
Popular GPS gadget maker Garmin, currently king of the U.S. navigation device space, commands 57 percent of the consumer and enterprise markets, and its dominance will only grow in the second quarter of 2008, according to a new study from market research firm ChangeWave.
ChangeWave queried 3,773 consumer and 2,013 corporate members of its ChangeWave Alliance for the survey, fielded in February.
Garmin currently has 56 percent of the American consumer market for GPS navigation devices, followed by Magellan (12 percent), TomTom (nine percent), Trimble Navigation (three percent) and Lowrance (three percent), ChangeWave says. Garmin scored a gain of 4 percentage points since ChangeWave last conducted the survey in January.
The research company also found Garmin to have a similar share of the U.S. corporate space with 58 percent. When ChangeWave last conducted the corporate survey in November 2007, Garmin was found to have only 47 percent of the U.S. market, or 11 percent less than its current share.
What is GPS doing in the enterprise? One example: Organizations with remote sales or service staffs often employ GPS to keep tabs on their workers as well as send and receive communications with employees on the go and help them find job locations.
ChangeWave attributes the drop in stock price to a weakening economy and a decrease in overall consumer spending on electronics. And that trend looks to continue. Forty percent of all consumer respondents said they plan to spend less on electronics over the coming quarter than they did one year ago, according to the ChangeWave consumer survey.
Al Sacco was a journalist, blogger and editor who covers the fast-paced mobile beat for CIO.com and IDG Enterprise, with a focus on wearable tech, smartphones and tablet PCs. Al managed CIO.com writers and contributors, covered news, and shared insightful expert analysis of key industry happenings. He also wrote a wide variety of tutorials and how-tos to help readers get the most out of their gadgets, and regularly offered up recommendations on software for a number of mobile platforms. Al resides in Boston and is a passionate reader, traveler, beer lover, film buff and Red Sox fan.