Designing an iPhone app logo poses a big marketing challenge. The logo must be creative enough to stand out from the crowd, yet clearly convey its function on the iPhone's diminutive screen. It also has to tie into a brand's Web site and other marketing collateral. All this in a thumbnail's worth of space. Here are some iPhone app logos that do the job well (and some that leave us wanting more than cute animals or screen clutter).
Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.