Siamak Farah, the director and CEO of U.S.-based Infostreet, has a goal to increase his company's channel business by 30 per cent by the end of the next calendar year by engaging in more partner relationships and directing more sales through them. Siamak Farah, the director and CEO of U.S.-based Infostreet, has a goal to increase his company’s channel business by 30 per cent by the end of the next calendar year by engaging in more partner relationships and directing more sales through them.Infostreet is a business productivity and IT software-as-a-service (SaaS) solution vendor based in Tarzana, Calif. Although this is the company’s only location, Farah said he’d eventually like to open additional offices, including one in Canada. Currently, Infostreet does business worldwide, with over 100,000 users and growing.StreetSmart is the company’s flagship SaaS solution that’s designed primarily for small businesses. The solution can either be hosted in Infostreet’s data centre, or on the customer’s premise. Otherwise, the solution can be deployed to the data centre, using the customer’s own hardware. StreetSmart helps to connect offices and increase employee productivity by allowing end-users to share information and files, archive e-mail, manage an employee directory and more. In addition to these features, the solution also comes with built-in spam and virus protection. As a SaaS solution, Farah said customers don’t need to purchase any additional hardware or software in order to use it, all they need is a working Internet connection and a Web browser.Today, Infostreet conducts close to 60 per cent of its business through its channel partners, which includes original equipment manufacturers (OEMs), value-added resellers (VARs), agents and resellers. Farah said his goal is to increase Infostreet’s channel business by another 30 per cent by the end of next year. In Canada, Farah said he’d like to first work with partners that do business in major cities such as Montreal, Toronto and Vancouver.“We’re always interested in more resellers, especially in Canada, where our presence is weak,” Farah said. “We’re trying to improve this. Today, we have one or two partners in Canada and as a whole, we have two or three OEM-type partners, as well as a number of resellers and VARs. In total, though, I’d say we have less than 30 active partners working with us.” Margins for Infostreet’s StreetSmart solution range from 14 to 30 per cent and vary depending on the amount of business an agent or reseller brings to the company, Farah explained.Pricing for the solution starts at $10 per user, per month, Farah said. The cost also goes down as the number of users increase. For 100 users, Farah says the solution comes priced at $6 a user, a month. Unlike other SaaS offerings which require a lease-term, there’s no contract required for StreetSmart, he added. Related content brandpost Sponsored by AWS in collaboration with IBM How digital twin technology is changing complex industrial processes forever As the use cases for digital twins proliferate, it is becoming clear that data-driven enterprises with a track record of innovation stand the best chance of success. By Laura McEwan Dec 05, 2023 4 mins Digital Transformation brandpost Sponsored by AWS in collaboration with IBM Why modernising applications needs to be a ‘must’ for businesses seeking growth Around one-third of enterprises are spending heavily on application modernisation and aiming for cloud native status. The implications for corporate culture, structure and priorities will be profound. By Laura McEwan Dec 05, 2023 5 mins Digital Transformation opinion 11 ways to reduce your IT costs now Reorienting IT’s budget toward future opportunities is a big reason why CIOs should review their IT portfolios with an eye toward curbing unnecessary spending and realizing maximum value from every IT investment. By Stephanie Overby Dec 05, 2023 11 mins Budget Cloud Management IT Governance news analysis SAP faces breakdown in trust over innovation plans The company’s plan to offer future innovations in S/4HANA only to subscribers of its Rise with SAP offering is alienating customers, user conference hears. By Peter Sayer Dec 05, 2023 6 mins SAP Cloud Management Innovation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe