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Why Palm Needs to Ditch iTunes and Create Its Own Pre Media Sync

Just a week after Apple blocked Pre owners from using iTunes to sync media files to their devices, Palm has "re-enabled" the feature via a webOS software update, furthering the back-and-forth between the two handset heavies. But CIO.com's Al Sacco says its time for Palm to layoff and build its own software for media syncing, for the better of Pre users.