AT&T launches a car-based TV system, eyes data services. Who is Doing It: Auto dealers are offering car buyers AT&T’s CruiseCast satellite TV service. The service, which launched in April, costs $28 a month for 22 channels including Disney, MTV and MSNBC. Chrysler offers a competing service from Sirius in selected models. How it Works: An antenna on a car transmits broadcasts to TV screens through an in-car receiver. One tuner in the receiver limits screens to the same program, but multiple tuners are planned for viewers to choose separate programs. Signals could be easily blocked by items like road signs, but images are buffered for up to 2 minutes to offer a continuous flow of programming. RaySat provides the equipment, including a remote control, through distributors for around $1,299, but it could be available as an option when buying a car. Growth Potential: Demand for in-car entertainment systems is growing, says Nick Cappa, a spokesman for Chrysler. But average consumers may instead adopt video delivery over mobile Internet because of the larger reach of 3G cell phone networks, says Thilo Koslowski, vice president of automotive technology at Gartner. CruiseCast may extend beyond video to data services, location-based advertising, traffic, weather and, potentially, high-speed Internet access. Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe