HP Friday announced enhancements to HP Data Protector software that offers complete protection for virtual environments and flexible data reduction options, at up to 70 percent less than alternatives. This software lowers the cost of protecting data by reducing the amount of data backed-up, using storage capacity optimization options such as virtual full and deduplication. According to a commissioned study conducted by Forrester Consulting on behalf of HP, more than half of organizations plan to increase their focus on, and budget related to, backup and recovery in 2009."Right now organizations need new ways to find short-term cost reductions while laying the groundwork to grow stronger," said Jonathan Martin, Worldwide Vice President & General Manager, Information Management, Software & Solutions. "For our 22,000 customers around the world, HP Data Protector is the only solution that gives CIOs a cost-effective enterprise safety net for managing information, while at the same time addressing concerns around virtualization, data reduction and data security.""HP Data Protector has been enhanced to help customers address their main priorities in data security, regulatory compliance, consolidation and virtualization. The new advancements to HP Data Protector, coupled with HP Software's zero percent financing option, gives customers a flexible sourcing option to address their most critical pain points today, while preparing for success upon the return of the economy," said Avijit Basu, Business Head, Information Management, HP Software & Solutions India.HP Data Protector delivers new capabilities to support customers' backup and recoveryHP recently also introduced two new storage products - HP StorageWorks Enterprise Virtual Arrays (EVA6400\/8400) and the enhanced HP StorageWorks SAN Virtualization Services Platform (SVSP) that extend the value of HP Data Protector.By providing seamless integration between the new HP EVA, HP SVSP and HP Data Protector, customers benefit from the strengths of both HP hardware and software for the complete solution for VMware Infrastructure data protection in the industry. Customers benefit from optimized backup of data replicated on virtual storage, with no impact to their production environments.