Oppenheimer's Yair Reiner compares new iMacs with computers from Dell and Hewlett-Packard. The boo birds came out early to Apple’s latest desktop catwalk, mostly citing—once again—high prices in one of the worst recessions on record. Everyone from analysts to even the Mac faithful expressed their dismay in chat rooms and comment sections. All, save one. Oppenheimer analyst Yair Reiner compared the new iMacs with comparable machines from Dell and Hewlett-Packard, and his finding flies in the face of conventional wisdom that Apple products are over-priced. He says the new iMacs match up favorably against Dell and HP’s All-in-One’s on a price-to-performance basis. “Apple’s pricing has been perpetually misrepresented and misunderstood over the years,” Reiner says. “With a few notable exceptions, such as the MacBook Pro, Apple has typically offered more hardware for the money than competitors. The common misperception stems from the fact that Apple doesn’t compete in low-end product segments, which raised the average price of Apple computers above the industry average.” Related content Feature Industry clouds prove their business value Born of partnerships and ecosystem-centric by their nature, cloud solutions aimed at specific verticals are taking root, forming a complex, rapidly evolving market CIOs must be strategic about entering. By Paula Rooney Mar 24, 2023 7 mins Cloud Computing Feature What is data governance? Best practices for managing data assets Data governance defines roles, responsibilities, and processes for ensuring accountability for and ownership of data assets across the enterprise. By Thor Olavsrud Mar 24, 2023 10 mins IT Governance Frameworks Big Data Data Mining BrandPost Stay in Control of Your Data with a Secure and Compliant Sovereign Cloud By Stan Kwong Mar 23, 2023 6 mins Cloud Security Cloud Computing News Accenture to lay off 19,000 to cut costs amid economic uncertainty Technology services giant Accenture will continue to hire but meanwhile is cutting staff to streamline operations in the face of economic headwinds. By Anirban Ghoshal Mar 23, 2023 2 mins IT Consulting Services Technology Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe