Oppenheimer's Yair Reiner compares new iMacs with computers from Dell and Hewlett-Packard. The boo birds came out early to Apple’s latest desktop catwalk, mostly citing—once again—high prices in one of the worst recessions on record. Everyone from analysts to even the Mac faithful expressed their dismay in chat rooms and comment sections. All, save one. Oppenheimer analyst Yair Reiner compared the new iMacs with comparable machines from Dell and Hewlett-Packard, and his finding flies in the face of conventional wisdom that Apple products are over-priced. He says the new iMacs match up favorably against Dell and HP’s All-in-One’s on a price-to-performance basis. “Apple’s pricing has been perpetually misrepresented and misunderstood over the years,” Reiner says. “With a few notable exceptions, such as the MacBook Pro, Apple has typically offered more hardware for the money than competitors. The common misperception stems from the fact that Apple doesn’t compete in low-end product segments, which raised the average price of Apple computers above the industry average.” Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe