If your company is reinventing itself, IT plays a role. But CEOs set the agenda for change, says Innosight Chairman Mark Johnson. How well do CIOs understand IT as an enabler of new business models? I don’t know that they would look at it holistically—whether IT could simultaneously change a bunch of functions and reach a new customer in a different way. The most important thing when thinking about new business models is to identify jobs for customers that aren’t getting done. The CIO needs to work with the head of marketing or business development who says, I think we have an opportunity to address this market. Is it a good time to consider a new business model? If the current business is driving growth, the pursuit of new growth through business model innovation should be modest and opportunity driven. But waiting until your business is suffering and then saying, “We’re going to reinvent ourselves,” will make pulling off business model innovation extremely tough. Do you see a disconnect between CEOs and CIOs? I do. CIOs, by their job description, tend to be more inside-out: How do I better enable the organization? If you asked a CIO or a CEO, “What’s your business model?” you may get different answers. But I don’t think CEOs have thought about the role of the CIO in business model reinvention. There has to be a strategic input to say we can use IT to create new opportunities. Related content feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Generative AI Generative AI feature 10 business intelligence certifications and certificates to advance your BI career From BI analysts and BI developers to BI architects and BI directors, business intelligence pros are in high demand. Here are the certifications and certificates that can give your career an edge. By Thor Olavsrud Dec 01, 2023 8 mins Certifications Business Intelligence IT Skills brandpost Sponsored by Huawei Beyond gigabit: the need for 10 Gbps in business networks Interview with Liu Jianning, Vice President of Huawei's Data Communication Marketing & Solutions Sales Dept By CIO Online Staff Nov 30, 2023 9 mins Cloud Architecture Networking brandpost Sponsored by SAP Generative AI’s ‘show me the money’ moment We’re past the hype and slick gen AI sales pitches. Business leaders want results. By Julia White Nov 30, 2023 5 mins Artificial Intelligence Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe