If your company is reinventing itself, IT plays a role. But CEOs set the agenda for change, says Innosight Chairman Mark Johnson. How well do CIOs understand IT as an enabler of new business models? I don’t know that they would look at it holistically—whether IT could simultaneously change a bunch of functions and reach a new customer in a different way. The most important thing when thinking about new business models is to identify jobs for customers that aren’t getting done. The CIO needs to work with the head of marketing or business development who says, I think we have an opportunity to address this market. Is it a good time to consider a new business model? If the current business is driving growth, the pursuit of new growth through business model innovation should be modest and opportunity driven. But waiting until your business is suffering and then saying, “We’re going to reinvent ourselves,” will make pulling off business model innovation extremely tough. Do you see a disconnect between CEOs and CIOs? I do. CIOs, by their job description, tend to be more inside-out: How do I better enable the organization? If you asked a CIO or a CEO, “What’s your business model?” you may get different answers. But I don’t think CEOs have thought about the role of the CIO in business model reinvention. There has to be a strategic input to say we can use IT to create new opportunities. Related content News Amazon to lay off 9,000 more workers, including some at AWS The latest round of Amazon layoffs will impact AWS, Twitch, advertising and PXT, CEO Andy Jassy said. By Jon Gold Mar 20, 2023 3 mins Technology Industry Cloud Computing BrandPost What’s next for network operations Broadcom: 2023 Tech Trends That Transform IT By Serge Lucio, Vice President and General Manager, Agile Operations Division Mar 20, 2023 8 mins IT Leadership Networking BrandPost Digital transformation obstacles: Stubborn challenges, what to do about them Value Stream Management is an increasingly essential approach to strategic transformation initiatives. To help teams more fully capitalize on the opportunities it presents, Broadcom is holding its third annual VSM Summit. By Marla Schimke, Head of Product and Growth Marketing, Broadcom's Enterprise Software Division Mar 20, 2023 3 mins Devops Software Development Feature CEO directives: Top 5 initiatives for IT leaders As organizations change course with economic gyrations, collaboration between IT and business becomes priority No. 1 for CEOs. By Stacy Collett Mar 20, 2023 7 mins IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe