How well do CIOs understand IT as \nan enabler of new business models?\n\nI don't know that they would look at it holistically\u2014whether IT could simultaneously \n\nchange a bunch of functions and reach a new customer in a different way. The most important \n\nthing when thinking about new business models is to identify jobs for customers that aren't \n\ngetting done. The CIO needs to work with the head of marketing or business development who \n\nsays, I think we have an opportunity to address this market. \n\nIs it a good time to consider a new business model?\n\nIf the current business is driving growth, the pursuit of new growth through business model \n\ninnovation should be modest and opportunity driven. But waiting until your business is \n\nsuffering and then saying, "We're going to reinvent ourselves," will make pulling off \n\nbusiness model innovation extremely tough.\n\nDo you see a disconnect between CEOs and CIOs?\n\nI do. CIOs, by their job description, tend to be more inside-out: How do I better enable the \n\norganization? If you asked a CIO or a CEO, "What's your business model?" you may get \n\ndifferent answers. But I don't think CEOs have thought about the role of the CIO in business \n\nmodel reinvention. There has to be a strategic input to say we can use IT to create new \n\nopportunities.