Being the CEO of a company worth more than $100 billion makes a person newsworthy\u2014especially if that CEO is Steve \n\nJobs and that company is Apple. Maker of innovative technologies like the Macintosh, the iPod and the iPhone, Apple's \n\nreputation has also been shaped by its sometimes controversial front man, Steve Jobs.\nJobs' Creativity\n\n\n The CEO of both Apple and Pixar is certainly a creative genius. It's been reported that even as a child, Jobs always had something up his sleeve, especially at school.After co-founding Apple in 1976\u2014the self-proclaimed alternative to IBM\u2014Jobs was worth an estimated $165 \n\nmillion by 1980. Though Jobs hasn't been the only creative person at Apple over the years\u2014especially with persons like \n\nJonathan Ive around, the design mastermind behind items like the iPod and iPhone\u2014Jobs has had some creative business ideas. After his return to \n\nApple for example, he used his NeXT endeavor as a foundation for the Mac OS. But though Jobs' has been known to keep mum about new projects, he's not afraid to speak his mind when something isn't \n\ngoing his way.\nThe Flaring Temper\n Notorious for a mixture of raging tantrums and cold silences when provoked, Jobs' infamous temper has given him a \n\nvolatile reputation both inside and outside of Apple.In fact, in 1985 Jobs tried to oust Apple CEO John Sculley during a power struggle over control of the company, which ultimately backfired and resulted in Jobs quitting. Maybe he shouldn't have tried to go behind \n\nSculley's back if the majority of the Apple board wasn't on his side. Jobs also sometimes slams books being published about him. In 2000, the book "The Second Coming of Steve Jobs", \n\npublished by Broadway, wasn't well received by Jobs. He could've gotten a cut of the deal, but Jobs didn't seem to want the \n\npublicity or need the money. In fact, in 2005, after the publishing house John Wiley & Sons\u2014who publish educational books on subjects like computer usage\u2014tried to publish a biography about Jobs, "iCon Steve Jobs: The Greatest Second Act in the History of Business", Jobs' banned all the publisher's books from Apple's store shelves. Though some of Jobs personal story might be better left untold, not everything can be kept quiet. Returning to the \n\nsame company more than five years after leaving it would cause an internal stir in any company, but Jobs did it with a bang. \n\nHe immediately let the flailing CEO Gil Amelio go and the company began to bear fruit again. \nMac vs. PC Translates to Jobs Vs. GatesApple and Microsoft have long been pitted against one another, but they're not always bitter rivals. Since the 1970s, \n\nJobs and Gates have collaborated, and more than once appeared together at industry events. In 1997, at the annual Wall Street Journal function "D: All Things Digital Conference" they even spent time joking about each other. That same year, Microsoft invested in Apple to keep it \n\nafloat\u2014a decision that prompted many Apple fans to call Jobs a sellout.\nThe Mac and PC commercials reflect the image each company portrays, as well as how the founders are revered. In 1996, Apple \n\nstarted the competition with a commercial that positioned Mac to be the hip choice. In September 2008, the tide turned and \n\nMicrosoft aired a commercial featuring Jerry Seinfeld and Bill Gates. In the end though, Microsoft's commercial got a bad rap. As always, Jobs ended \n\nup as the cool guy and Gates as the dweeb.\nJobs' "Death" and Other Health Rumors\n Not everyone's surgery makes headlines, but since his 2004 pancreatic cancer surgery, Jobs' health has been a widely \n\ndiscussed topic.\n\tBy 2008, reports of his death began to circulate when Bloomberg accidentally released his obituary. Of course Gawker \n\nthen published it online in case anyone missed it.\n\tNearing the end of 2008 Jobs' weight loss was the next topic of health-related discussion. Just five days after 2009 \n\nbegan, Jobs finally spoke out, saying he suffers from a hormone imbalance. \n\nAnd the speculation continues.\nThe Famous Macworld Keynotes\nRumors immediately spread as to the reason of Jobs' no-show this year, some suggesting that it was due to his ailing health. It's not a huge shock to many that this year marks Apple's final showing at Macworld, but it's still a downer, especially since Jobs didn't do the final keynote speech. Though Jobs' keynotes came to an end after 25 years, at least his Stevenotes are still alive and well.\n\tThough not every story about Steve Jobs that's gone public has been a rosy one, each one has kept Jobs in the public \n\neye. After all, any publicity is good publicity. Isn't it?