Mobile-based business trends are undeniable. IDG Enterprise CEO Michael Friedenberg wonders what businesses need to do to evolve and cash in. Last month I wrote about the intersection of three of the most important trends I see hurtling toward us in the near future: mobile Web, social networking and cloud computing. The way these technologies will change how we do business, manage IT and engage with our customers will be nothing short of revolutionary. In Mary Meeker’s recent Morgan Stanley report on Internet trends, for example, she projects that mobile Net users will exceed desktop users within five years. It’s hard to deny the impact 1.6 billion users will have! Consider how this will affect your enterprise, given the fact that the current leader in shaping the mobile innovation ecosystem is, of all companies, Apple. As loud as the buzz is around that company now, Apple is hardly the first vendor to leap to mind when CIOs think about their enterprise IT purchases. There will, of course, be many others—such as Google (catching up fast with Android) and Microsoft (really needing to catch up with Windows Phone 7)—who also have a stake in driving this expanding market. Serial entrepreneur Steven Rosenbaum, CEO of Magnify.net, made a very provocative point recently when he blogged that the current reports on mobile trends “serve to illuminate a dramatic and critical shift in the very nature of the Web and the economics that are growing around it.” Like Meeker, he looks toward a five-year horizon after which the Web will become “essentially mobile, location- and user-aware, and driven by micro-payments.” If in this world, 3G and 4G networks, social computing, video and unified communications all meld together, how do our IT organizations and businesses need to evolve? Almost overnight, business priorities in customer service, commerce, supply chain, communication, location-based services and innovation will have to shift to the forefront of enterprise investment. Rushing up alongside those priorities will be technology investments in security, bandwidth, content and data delivery, standard platforms, unstructured data management, rapid development approaches and new talent. How prepared are you to catch this mBusiness wave as it heads toward your company? Write to me with your thoughts about how CIOs will lead in this exciting mBusiness future. Michael Friedenberg, President and CEO mfriedenberg@cio.com Related content opinion The future of A.I. ethics is in our hands When so many of the world's smartest people warn us about 'killer robots' and other ethical issues inherent in artificial intelligence, we should heed their call to make sure A.I. is used for societal good By Michael Friedenberg Aug 31, 2015 2 mins Robotics opinion Beyond Moore's Law: Five technologies that will change the future IDG CEO Mike Friedenberg is watching the tech horizon and sees game-changing technologies in A.I., robotics, quantum computing and more. By Michael Friedenberg May 21, 2015 2 mins CIO 3D Printers Technology Industry opinion Security crashes the boardroom party Given the recent spate of headline-grabbing data breaches, CIOs need to be prepared to answer a lot of board questions about risk. By Michael Friedenberg Mar 30, 2015 2 mins Cybercrime Security opinion Are You Ready to Replace Yourself? CIOs rarely get to name their successors, and companies overall do a poor job of succession planning. CEO Michael Friedenberg says it's time to get serious about closing the succession gap. By Michael Friedenberg Jan 28, 2015 2 mins CIO Mentoring Careers Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe