The explosive growth of today's virtualization management market is good news for organizations looking to manage and optimize their virtual \n\nenvironments. Like every technology that has come before it, the route to success with virtualization lies in solid, standardized processes and \n\nmanagement software to automate and govern the execution of these processes. Process discipline and streamlined management automation have long \n\nbeen operational mandates, but the advent of virtualization on industry-standard servers exacerbates these requirements.Luckily, the growing demand for automated virtualization management tools has produced an array of software solutions. Many options exist \n\n\u2014 too many, in fact \u2014 and you must evaluate these options to minimize the risk of additional complexity and vendor dissolution. Buyers \n\nneed to be careful in such a young market segment and remain pragmatic about the requirements and the role these technologies will play in the overall \n\nmanagement portfolio. The real risk is the creation of yet another silo that will have to be absorbed later on. To avoid future headaches, organizations \n\nshould include virtualization as just another technology domain in the consolidated management portfolio. As businesses begin to evaluate tools to help manage their virtual environment, Forrester recommends focusing on four key system management \n\ncapabilities; configuration management, capacity planning and VM placement, performance monitoring, and real-time automation. Keep in mind that \n\neach earlier step is a prerequisite of the next, making the priority of the list important. For example, attempting real-time automation without first \n\nconquering the challenges of capacity management will prove frustrating and ultimately futile. 1. Improve configuration managementIt's important to start with improving configuration management because it is necessary to orchestrate the relationship among large numbers of \n\ndynamically changing VMs, physical servers, storage, and network resources. These tools are often referred to as "provisioning tools," which refers to a \n\nhigher state of configuration change management.2. Maximize capacity planning and VM placementAs your virtualized pool grows in size, you will need tools that analyze capacity trends and optimize where your VMs run to minimize hardware \n\nfootprint. These tools will be able to alert operations and engineering when resources are running low to guard against overprovisioning. You want to \n\nmaximize capacity utilization to squeeze the most value from your server investments, but doing so without sufficient visibility is dangerous.3. Performance MonitoringPerformance measurement will rise in importance as you increase the number of VMs per physical host and drive up overall utilization. We find this \n\nto be a particularly critical tool as you approach 20 or 30 VMs per physical server. To prevent problems from affecting user experience with multiple \n\napps, your administrators need VM-aware performance monitoring tools that can help pinpoint issues.4. Real-time automationOnce the virtual environment begins to grow in size and complexity, you'll need tools that can perform real-time automation by adjusting virtual or \n\nphysical infrastructure to compensate for failures. Many IT services, like virtualization management, are reaching a level of complexity where \n\nsophisticated mathematical algorithms and object models of the services are more precise and efficient than even your most talented engineers. Reminder: Don't forget the importance of structured processesYour evaluation of automated tools is a vital part of virtualization success, but be careful not to overlook the need for structured processes. The \n\nadoption of virtual technologies significantly increases complexity, which in turn mandates process refinement. Forrester recommends that infrastructure \n\nand operations pros should avoid virtualization-centric process models that don't mesh with other processes. While the notion of "ITIL for virtualization" \n\nis horribly misguided, a wiser approach is viewing virtualization as a catalyst for ITIL adoption. In addition, organizations should expand the scope of ITIL implementations to cover virtualization management. Movements such as ITIL have \n\nproven their applicability to any technology encountered and virtualization represents just another step in the continuing evolution of business technology. \n\nIncident management, as a good example of an ITIL process, is the same process regardless of whether an incident represents a network failure, an \n\napplication performance anomaly, or a poorly configured virtual server. Unique tools may be employed in pockets of the process execution and \n\nhigh-level escalation will be different, but the process is identical, as are many of the tools (e.g., service desk). Virtualization Management: Step One in the Industrialization JourneyHighly automated process execution is a hallmark of any industrialized transformation, whether it is manufacturing, agriculture, or something else. In \n\nfact, automation is a fundamental fueling force that spawns the industrialization in the first place. The resulting improvements in productivity and \n\nconsistency have proven to be profound. IT, and specifically the infrastructure and operations functions are moving in the same direction. Business demands, exploding complexity, and \n\neconomic pressures are combining to force an upheaval in how we approach IT. The intensive hype over cloud computing is a harbinger of such change. \n\nPursuit of "the cloud" is synonymous with early stage industrialization of IT.Virtualization is the most potent technology catalyst toward cloud computing, so it is therefore the first step in the journey to industrialize IT. The \n\nevolutionary track from virtualization to automation and eventually to various forms of cloud computing form the inexorable path to an industrialized \n\nmodel for business technology infrastructure and operations.If you want to be in the driver's seat for the future of IT, plan a journey to industrialize your operation and begin that journey by getting your virtual \n\nserver infrastructure under control.Glenn O'Donnell is a Senior Analyst and Rachel Dines is an Analyst at Forrester Research, where they serve Infrastructure & Operations \n\nprofessionals. They will be speaking at Forrester's 2010 IT Forum in Las Vegas, NV, May 26 - 28.