LinkedIn announces a new feature that lets you keep track of key developments at companies you like. Here's how to use it and how to manage your settings. What LinkedIn’s “Company Follow” Is:LinkedIn announced today a new feature, similar to Facebook’s fan pages, that lets you “follow” companies on the professional networking site and keep track of their key developments, potential business opportunities and job leads. This tool is especially helpful for job seekers who want to keep tabs on businesses to which they’ve applied, and for businesses looking to monitor their competitors’ announcements.[Want more LinkedIn tips and tricks? Check out, LinkedIn Tips: Getting More from the Social Networking Service.]The feature, says Ryan Roslansky, director of product management at LinkedIn, can deliver insights into these companies that might surprise you. For example, he says, you can discover the pace of hiring at your nearest competitor or the start of a whole new industry. How to Use LinkedIn’s “Company Follow”:Whether you’re applying for a job at a particular company—or if you’re looking for companies that interest you in your geography—there are two ways you can go about following them. 1. If you come across someone’s profile who either is currently employed at or was formerly affiliated with a company, hover over any of the companies listed and click the “Follow Company” icon from the bar that pops up to begin following that company.2. You can also follow companies by performing a search by choosing the “More…” tab on your LinkedIn toolbar and clicking “Companies.” This brings you to the “Companies Home” page that lets you search for businesses by company name or keyword, and lets you set your location. This page also displays the companies you’re currently following, and aggregates any news or jobs that company has listed. How to Use LinkedIn’s “Company Follow” Privacy SettingsOn your “Companies Home” page, choose the “Following” tab to view which businesses you are monitoring and to change your privacy settings. You can click the “Stop following” link to remove the company from your list, or choose “Notification settings” to adjust what information you see and how often you see it. Your privacy options include whether or not you’re notified when employees join the company, leave it or are promoted; new job opportunities arise; and when the company’s profile is updated. You can also choose how you’re notified of the news: via Network Updates or an e-mail digest sent daily or weekly. Staff Writer Kristin Burnham covers consumer Web and social technologies for CIO.com. She writes frequently on Twitter, Facebook, LinkedIn and Google. You can follow her on Twitter: @kmburnham. Related content brandpost Sponsored by Catchpoint Systems, Inc. Gain full visibility across the Internet Stack with IPM (Internet Performance Monitoring) Today’s IT systems have more points of failure than ever before. Internet Performance Monitoring provides visibility over external networks and services to mitigate outages. By Neal Weinberg Dec 01, 2023 3 mins IT Operations brandpost Sponsored by Zscaler How customers can save money during periods of economic uncertainty Now is the time to overcome the challenges of perimeter-based architectures and reduce costs with zero trust. By Zscaler Dec 01, 2023 4 mins Security feature LexisNexis rises to the generative AI challenge With generative AI, the legal information services giant faces its most formidable disruptor yet. That’s why CTO Jeff Reihl is embracing and enhancing the technology swiftly to keep in front of the competition. By Paula Rooney Dec 01, 2023 6 mins Generative AI Digital Transformation Cloud Computing feature 10 business intelligence certifications and certificates to advance your BI career From BI analysts and BI developers to BI architects and BI directors, business intelligence pros are in high demand. Here are the certifications and certificates that can give your career an edge. By Thor Olavsrud Dec 01, 2023 8 mins Certifications Business Intelligence IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe