LinkedIn announces a new feature that lets you keep track of key developments at companies you like. Here's how to use it and how to manage your settings. What LinkedIn’s “Company Follow” Is:LinkedIn announced today a new feature, similar to Facebook’s fan pages, that lets you “follow” companies on the professional networking site and keep track of their key developments, potential business opportunities and job leads. This tool is especially helpful for job seekers who want to keep tabs on businesses to which they’ve applied, and for businesses looking to monitor their competitors’ announcements.[Want more LinkedIn tips and tricks? Check out, LinkedIn Tips: Getting More from the Social Networking Service.]The feature, says Ryan Roslansky, director of product management at LinkedIn, can deliver insights into these companies that might surprise you. For example, he says, you can discover the pace of hiring at your nearest competitor or the start of a whole new industry. How to Use LinkedIn’s “Company Follow”:Whether you’re applying for a job at a particular company—or if you’re looking for companies that interest you in your geography—there are two ways you can go about following them. 1. If you come across someone’s profile who either is currently employed at or was formerly affiliated with a company, hover over any of the companies listed and click the “Follow Company” icon from the bar that pops up to begin following that company.2. You can also follow companies by performing a search by choosing the “More…” tab on your LinkedIn toolbar and clicking “Companies.” This brings you to the “Companies Home” page that lets you search for businesses by company name or keyword, and lets you set your location. This page also displays the companies you’re currently following, and aggregates any news or jobs that company has listed. How to Use LinkedIn’s “Company Follow” Privacy SettingsOn your “Companies Home” page, choose the “Following” tab to view which businesses you are monitoring and to change your privacy settings. You can click the “Stop following” link to remove the company from your list, or choose “Notification settings” to adjust what information you see and how often you see it. Your privacy options include whether or not you’re notified when employees join the company, leave it or are promoted; new job opportunities arise; and when the company’s profile is updated. You can also choose how you’re notified of the news: via Network Updates or an e-mail digest sent daily or weekly. Staff Writer Kristin Burnham covers consumer Web and social technologies for CIO.com. She writes frequently on Twitter, Facebook, LinkedIn and Google. You can follow her on Twitter: @kmburnham. Related content BrandPost Leadership superpower: Succeeding sustainably As today's great leaders recognize, true success is not solely measured by the bottom line but also by the impact a business has on its stakeholders, including employees, partners, and the environment. By Marie Kalliney, Practice Leader, Digital Transformation Services, Broadcom Mar 28, 2023 5 mins IT Leadership BrandPost Helping the C-suite leverage their network as a business-boosting asset By Tanya O'Hara Mar 28, 2023 3 mins IT Leadership Opinion 5 hard questions every IT leader must answer Strong leadership is vital to IT success — and shouldn’t be taken for granted. Continual self-reflection is essential for knowing whether it’s time to restructure your approach to leading IT. By Thornton May Mar 28, 2023 5 mins Business IT Alignment IT Leadership Feature CIOs address the impact of hybrid work Assessing how some of the most progressive CIOs strive to provide both technological and emotional support for a dispersed workforce. By Pat Brans Mar 28, 2023 8 mins CIO Remote Work Employee Experience Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe