Cloud computing is here to stay and Wipro is focused on tapping this lucrative industry. The company has announced the launch of two new solutions--digital customer experience platform and loss prevention platform--for the retail industry.\n\n10 Cloud Computing Companies to WatchCloud Computing Definitions and SolutionsThe global IT services business of Wipro has also collaborated with Oracle to launch the Oracle application integration architecture (AIA) process integration pack (PIP) for the retail industry. This co-developed solution (AIA PIP) has been designed to address some of the key financial operation control processes for retail merchandising system such as inventory valuation and revenue recognition.Integrated toolsetsWipro's digital customer experience platform (DCxP) has been designed to provide an engaging customer experience. This comprehensive solution integrates social media, community features and personalisation to enable retailers to easily manage their online business.By using DCxP, retailers will be able to ship to more than 200 countries across the world. This will open up new markets for retailers and increase their chances to generate more revenue from their business. Wipro is offering this solution on a pay-as-you-use business model and this means users will not have to spend a huge amount as upfront payment.The loss prevention platform gives retailers an integrated view across the entire shrink management lifecycle. This platform includes an analytics suite that leverages predictive modelling to aid retailers to prevent fraud. Once installed in retailers' systems, this platform will identify both internal and external theft, and help them see areas of shrink that previously went unnoticed.Oracle AIA PIP integrates Oracle retail merchandise operations management and the Oracle e-business suite financials. This offers customers a pre-configured, supportable and upgradeable integration of the retail merchandising execution applications with the financial operation control applications.Improve customer experienceBusiness environment has changed tremendously over the last few years and consumer behaviour is no longer the same, according to Bhanu Murthy B. M., senior vice president- retail, CPG, transportation and government, Wipro Technologies.Murthy said this change is due to the emergence of social networks and expectations of consistent cross-channel experience. Through their new digital customer experience and loss prevention platform, Wipro is providing an integrated toolset that enables retailers to leverage these trends.Oracle is excited about partnering with Wipro and Duncan Angove, general manager and senior vice president, Oracle retail, said its new launch will offer retail customers and partners new opportunities to maximise the value of their Oracle investments."The solution is designed to reduce complexity, making it easier for retailers to take advantage of opportunities for short-term value creation within their businesses while also helping to provide long-term competitive advantage," he added.