by Al Sacco

BlackBerry at CES 2010: RIM Booth Tour in Images

News
Jan 07, 2010
Data CenterMobileSmall and Medium Business

Are you a "CrackBerry" addict or gadget fiend who couldn't make it to Las Vegas for the 2010 Consumer Electronics Show this year? Fret not. CIO.com's Al Sacco is on the scene, where he snapped piles of photos from RIM's BlackBerry exhibit that are sure to transfer you directly to the center of the action--in mind, at least.

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Credit: Illus_man/Shutterstock

At CIO.com, we’re no strangers to technology trade shows. And in all honesty, once you’ve seen a dozen or so tech-vendor exhibitions, you may have well seen them all.

But the booths at the Consumer Electronics Show (CES), the nation’s single largest consumer technology conference, are a notable exception; CES is where tech companies pull out all the stops in hopes of making customers out of the thousands of gadget enthusiasts who pass through the Las Vegas Convention Center’s vast halls each year.

BlackBerry-maker RIM’s booth at CES in Las Vegas this week is a perfect example. RIM’s didn’t really unveil any flashy new devices or make ground-breaking announcements–yet. But the company is doing a great job of grabbing the eyeballs of countless technology lovers with a cleverly designed, interactive BlackBerry booth where interested passersby can not only get demos of RIM’s full product line, but paw all the new “toys,” as well.

Check out my extensive image tour of the BlackBerry booth at CES for a firsthand glimpse of what RIM’s touting to CES attendees.

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RIM's BlackBerry booth at CES
RIM’s BlackBerry booth at CES
Visitors to RIM's BlackBerry booth at CES can choose to tie their CES badges and   associated contact information to a
Visitors to RIM’s BlackBerry booth at CES can choose to tie their CES badges and associated contact information to a “BlackBerry Access Pass,” which is used to send additional information on products of interest to attendees.