Tech analysts differ on the seriousness of the iPhone location-tracking controversy. When word got out that your iPhone records your movements, privacy advocates and conspiracy theorists began wringing their hands. Others simply shrugged.The thinking goes: Suspicious spouses, private investigators, and other nefarious third parties can commandeer your iPhone or iTunes-synced computer and discover your time-stamped whereabouts.(It should be noted that wireless carriers have the exact same data but won’t give it up without a court order.) SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe [ Got an iPhone? Here are 15 best iPhone apps and 10 essential tips and tricks for iPhone 4 newbies, reports CIO.com. ] Tech analyst Rob Enderle sees this latest Apple controversy as a serious privacy breach. “The issue isn’t that the phone is tracking users,” he says. “It’s that the user wasn’t told about this function, can’t opt out of it, and, worse, the file isn’t very secure.”Now that Apple is a major player in the smartphone market, having surpassed Nokia as the world’s largest handset vendor after posting $11.9 billion in iPhone revenue for the quarter, Apple should be playing by more strict rules, Enderle says. “They need to ensure their users aren’t put at unnecessary risk,” he says.Enderle says sexual predators could possibly obtain the iPhone tracking information to find out when a child was vulnerable. Or thieves could uncover trends in order to rob homes when people are away. “The U.S. President has a fondness for Apple products, suggesting this exposure could apply to him or his family,” he says.True to form, Apple has yet to respond to the iPhone tracking issue. But it’s a good bet the company will do something. Enderle expects Apple to secure the tracking information or ensure the data cannot be accessed without the approval of the user or guardian.Not everyone, though, is convinced the privacy sky is falling. “I do not see it as a big issue because someone has to have the physical device in their position to access the data and the user has to have an open device with no password protection,” says Gartner analyst Van Baker. “While there is some risk associated with knowing high-level location data, the cellular triangulation is not that precise.”Baker, though, is quick to point out that others at Gartner disagree with him. They believe iPhone tracking is a significant breach, he says.Truth is, your iPhone already has a ton of private data on it: contacts, calendar, banking apps, credit card apps, personal text messages (just ask Tiger Woods), e-mails, chat sessions, pictures, videos, memos, journals, passwords, etc. On a related note, a couple of years ago it came to light that if you’re arrested for, say, a traffic violation, the police have the right to search you. If you have an iPhone in your pocket, the police can search everything stored on it, too.Tom Kaneshige covers Apple and Networking for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at tkanshige@cio.com Related content feature Mastercard preps for the post-quantum cybersecurity threat A cryptographically relevant quantum computer will put everyday online transactions at risk. Mastercard is preparing for such an eventuality — today. By Poornima Apte Sep 22, 2023 6 mins CIO 100 CIO 100 CIO 100 feature 9 famous analytics and AI disasters Insights from data and machine learning algorithms can be invaluable, but mistakes can cost you reputation, revenue, or even lives. These high-profile analytics and AI blunders illustrate what can go wrong. By Thor Olavsrud Sep 22, 2023 13 mins Technology Industry Generative AI Machine Learning feature Top 15 data management platforms available today Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and are becoming increasingly important for customer-centric sales and marketing campaigns. By Peter Wayner Sep 22, 2023 10 mins Marketing Software Data Management opinion Four questions for a casino InfoSec director By Beth Kormanik Sep 21, 2023 3 mins Media and Entertainment Industry Events Security Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe