Toyota’s Mobile App Mandate: iPhone, iPad First

How did Toyota navigate the tricky road between designing for multiple platforms and pleasing phone users who want native apps? Hint: Follow the signs to Apple.
  • Consumer Electronics
  • Car Tech
  • Web Development
  • Tablets
  • Software Development
  • Smartphones
  • iPhone
Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.