Over the past few years, new devices and new services have made technology a nearly universal part of the consumer marketplace. At Forrester, we refer \n\nto this shift as Tech Populism, a trend that has changed the way individuals use and consume technology in both their personal and professional lives. And in \n\nForrester's new book, Empowered, analysts Josh Bernoff and Ted Schadler examine the potential of this trend: proactive business leaders are harnessing \n\nthe power of consumer technologies as a way to enhance customer intimacy, improve levels of internal collaboration, and foster innovation.While examples of consumer technologies affecting the marketplace are abundant, at Forrester we're watching four key "groundswell" technologies that \n\nare putting more power into the hands of consumers\u2014and which are gradually shaping the way technology is consumed in the enterprise. These \n\ninclude: social, mobile, cloud, and video. But despite the widespread availability of these tools, companies are still lagging in the adoption process. Why? In \n\npart it's due to the nature of the tools. Although each of these technologies are capable of providing significant enterprise benefits, they are also closely tied \n\nto significant risks. But how do these groundswell technologies, and their associated benefits and risks, affect the sourcing and vendor management professional? Consider \n\nthis: when we ask IT professionals about these four technologies, most will say they are interested in making them available, even if they haven't moved \n\nforward with companywide implementation strategies. But, when we ask sourcing and vendor management professionals the same questions, they are \n\ndownright resistant. I've heard protests from clients such as: "these are just marketing tools" and "sourcing doesn't get involved in cutting-edge technology." \n\nAnd while there are ample justifications for these statements, it's also true that business professionals will need help from sourcing professionals in order to \n\neffectively source these new technologies\u2014and the result will be a business value that extends beyond just generating cost savings.The Evolution of SVM Depends on Enabling Technology HEROesCentral to understanding the changing role of technology within the business is accepting the role of highly empowered and resourceful operatives (or \n\nHEROes). These workers are using groundswell technologies at the office to improve business and help customers. But a substantial 80 percent of \n\ninformation workers don't feel empowered to execute their jobs with new technology\u2014meaning there is significant room for improvement, and \n\nconsequently an opportunity for sourcing professionals to transform their role within the business.To initiate this strategic transformation, it's time for sourcing professionals to enable more HEROes by considering the evolution of the sourcing and \n\nvendor management organization across two vectors:1. Enabling new technology adoptions. SVM professionals can help identify which groundswell technologies are most relevant to business \n\nneeds. For example, SVM can help highlight the risks in SaaS adoption, discuss the criteria for evaluating social technology vendors, or show the benefits \n\nof new telecom delivery models.2. Adapting to new business models. To keep pace with key trends affecting the business technology landscape, such as Tech Populism, \n\nSVM professionals need to evolve their skill set by, for example, hiring new talent from the Gen Y workforce.But recognizing the strategic value of these vectors is only the first step for sourcing professionals looking to increase their role and visibility within the \n\norganization. To take proactive steps toward transforming the sourcing and vendor management organization, sourcing professionals should:\u2022 Become a HERO. It's relatively easy to dismiss the value of consumer technologies in the workplace until they're a part of your daily \n\nactivities. Making a conscious attempt to incorporate groundswell technologies into your own job responsibilities might reveal how the benefits outweigh the \n\nrisks.\u2022 Enable HEROes outside of IT. Marketing and sales professionals can be quick to dismiss the role of sourcing in the new technology \n\nevaluation process\u2014that is, until they engage with sourcing and reap the benefits. We've heard from proactive SVM professionals that have played a \n\nvaluable role in helping marketing understand key evaluation criteria related to scalability and organizational risk. Enabling a technology HERO positions \n\nSVM as a value-added innovation partner.\u2022 Make the case for SVM's role in more HERO technologies. It's unlikely business users will actively involve sourcing in the new \n\ntechnology adoption process until they have reason to do so. Consider marketing sourcing's value to key stakeholders\u2014the CIO, CMO, and other \n\ntechnology business users\u2014and use your experience in other groundswell technology sourcing initiatives as proof points. Chris Andrews is Senior Analyst at Forrester Research, serving sourcing and vendor management professionals. His research focuses on how \n\norganizations can identify, integrate, and manage innovation and emerging technologies.