Consumer gadgets are on the rise at companies, leading to an increase in help desk support needs. But help desks lack the resources to support the consumerization of IT. What happens when your iPad goes on the fritz? Take it to an Apple Genius, of course. If it’s an iPad used for work, though, you’ll probably ring up the help desk first—and this means CIOs better be ready to support consumer products. There’s just one problem: While the help desk is being tasked to do more in the age of consumerization of IT, additional resources are not forthcoming.Click image to view full versionAt least this is a key finding in PC Helps survey of nearly 500 IT leaders across healthcare, financial services, manufacturing, education and retail about their pain points of consumer gadgets in the enterprise. More than 65 percent reported no increase in support resources, despite nearly 70 percent experiencing a significant increase in demand for the help desk. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe And we’re not just talking about company-owned consumer gadgets, either. More than 40 percent of respondents reported that their companies allow employees to bring their own devices. It’s an emerging trend called BYOD (bring your own device) that is wrought with IT challenges. Consumer gadgets can be anything from Apple iPads to Android smartphones to BlackBerry PlayBooks. The overwhelming majority—more than 85 percent—have seen an increase in the use of iPhones and iPads, according to PC Helps. Slideshow: 15 Ways iPad Goes to Work So why not defer Apple gadget lovers seeking support to an Apple Store Genius? After all, Apple Stores have a little-known employee, called a business manager, who functions as a resource for business users. Also, some Apple Stores have customer briefing rooms featuring Apple-minded vendors with a business angle, such as Parallels, a desktop virtualization solutions provider.But CIOs can’t expect the CEO and other high-level executives to trot down to the Apple Store whenever their iPads start acting up. Besides, iPads and iPhones are mission-critical devices that require the highest and quickest level of help desk support.Bottom line: CIOs at companies that allow iOS devices, either company-owned or BYOD, will have to invest in some kind of internal Apple support. Just don’t expect an increase in resources to go with it.Tom Kaneshige covers Apple and Networking for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline and on Facebook. Email Tom at tkaneshige@cio.com Related content feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Innovation Emerging Technology feature A fluency in business and tech yields success at NATO Manfred Boudreaux-Dehmer speaks with Lee Rennick, host of CIO Leadership Live, Canada, about innovation in technology, leadership across a vast cultural landscape, and what it means to hold the inaugural CIO role at NATO. By CIO staff Sep 27, 2023 6 mins CIO IT Skills Innovation feature The demand for new skills: How can CIOs optimize their team? By Andrea Benito Sep 27, 2023 3 mins opinion The CIO event of the year: What to expect at CIO100 ASEAN Awards By Shirin Robert Sep 26, 2023 3 mins IDG Events IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe