Books on innovation, leadership and careers chosen by the editorial staff of CIO magazine The Power of Foursquare Seven Innovative Ways to Get Your Customers to Check in Wherever They Are By Carmine Gallo Book Monetizing location-based social media is a hot topic for CIOs, and this book shows how checking in can be a useful tool for brand distinction. Gallo gathered insight from merchants, marketers and the founders of Foursquare. She also shares case studies from companies such as Jimmy Choo, which had employees check in at fashionable hangouts and rewarded customers who met them there. McGraw-Hill, $25 Break Your Own Rules How to Change the Patterns of Thinking that Block Women’s Paths to Power By Jill Flynn, Kathryn Heath and Mary Davis Holt Book As more women move into leadership roles at top companies, they gain the power to not only influence the future of their companies but also change the mind-set that says men must rule the world. The authors, who have coached over 5,000 women, believe that once women make up 30 percent of the top leaders in America, the country will reach a tipping point wherein women will have lasting influence. But until we get there, women should be careful to put their needs first, as that’s critical to their success. Wiley, $25.95 Find Your Next Using the Business Genome Approach to Find Your Company’s Next Competitive Edge By Andrea Kates Book Netflix and iTunes are regularly held up as innovative business ideas within industries in flux. Kates, known as “the brand whisperer,” examines how the services were developed to keep up with the ever-changing digital landscape. Her framework, called the business genome, lays out six steps to staying competitive, including finding that one intangible thing, “the secret sauce,” that differentiates you from your competitors. You don’t want to copy what others are doing; real innovation comes from starting your own trends. McGraw-Hill, $30 The Start-Up of You Adapt to the Future, Invest in Yourself, and Transform Your Career By Reid Hoffman and Ben Casnocha Book Co-written by LinkedIn founder Hoffman, this book advises professionals to manage their careers the way they would manage a startup. Adopt an entrepreneurial mind-set, they say, by quickly adapting to change and building strong connections. Twitter founder Jack Dorsey is cited as an example because he explored other ventures alongside his career priorities. The book also shares specifics, such as the best time to make strategic moves. Crown Business, $26 The Customer Experience Edge Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers By Reza Soudagar, Vinay Iyer and Dr. Volker G. Hildebrand Book One of the first things you do when considering buying a new product is check out the price, right? These authors say consumers are now more concerned with the quality of the experience, citing Apple as a prime example. To succeed the Apple way, they say companies should bond with customers so they grow loyal to your products. McGraw-Hill, $30 Follow Editorial Assistant Lauren Brousell on Twitter: @lbrousell. Related content brandpost Sponsored by Palo Alto Networks x Accenture Making sense of zero trust - why a managed SASE solution is the ideal option for enterprises Security leaders are turning to SASE as their preferred network security solution amid a new era of cloud-powered businesses working from anywhere. By CIO Contributor Nov 28, 2023 4 mins Network Security feature 8 tips for unleashing the power of unstructured data For most organizations, data in the form of text, video, audio, and other formats is plentiful but remains untapped. Here’s how to unlock business value from this overlooked data trove. By Bob Violino Nov 28, 2023 10 mins Data Mining Data Science Data Management opinion What you don’t know about data management could kill your business Organizations without a solid data management strategy are on a collision course with catastrophe. Unfortunately, that’s most businesses, judging by the fundamental disconnect on the importance of strong data foundations. By Thornton May Nov 28, 2023 6 mins Data Architecture Data Governance Master Data Management brandpost Sponsored by Dell Technologies and Intel® Gen AI without the risks Demystifying generative AI: Practical tips for cost-effective deployment in your organization. By Andy Morris, Enterprise AI Strategy Lead at Intel Nov 27, 2023 6 mins Artificial Intelligence Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe