Books, blogs and research about IT, management and leadership Users Not Customers Who Really Determines the Success of Your BusinessBy Aaron Shapiro Book While most businesses are trying to get closer to their customers, Shapiro says you should first cozy up to users. Same thing, no? Shapiro’s strategic shift makes the distinction that although many users are customers, users are really the key influencers. They create perceptions and share critiques about brands, thereby affecting how customers act. With stories from Mint.com and Best Buy, Shapiro outlines how to realign your business and refine the user experience. Portfolio Penguin, $26.95 Nanovation How a Little Car Can Teach the World to Think Big and Act Bold By Kevin and Jackie Freiberg and Dain Dunston Book The story of how Tata Motors created a car that changed India carries broader implications for innovation strategies, say the authors. Nanovation is a tale of souped-up innovation and how the people behind the Nano achieved what competitors said was impossible: unprecedented products, fully motivated employees and worldwide recognition. Tata’s Nano managed to make a more energy-efficient family car for the price of a motor scooter by embracing failure and never assuming anything. Thomas Nelson, $24.99 The Future of Value How Sustainability Creates Value Through Competitive Differentiation By Eric Lowitt Book One may not expect that organizations can gain a competitive edge through sustainability, but this author shows how companies have done just that. He says that creating truly sustainable processes can accelerate overall business performance. Lowitt has developed a model that he says helps companies develop and assess successful sustainability plans. It incorporates five management practices, including top- and bottom-line improvement approaches, governance structures, and value chain activity adjustments. Wiley, $32.95 @RalphLoura By Ralph Loura Twitter The CIO of Clorox posts links to relevant technology news, blogs and research, along with his own evaluations of business and customer service. He tweeted an article in favor of continuing to support BlackBerrys and said, “I could disagree more.” Loura also posted a complaint about the failure of a mobile boarding pass: “Gate doesn’t have me as checked in. Gave away my seat!” @ralphloura Passion and Purpose Stories from the Best and Brightest Young Business Leaders By John Coleman, Daniel Gulati, and W. Oliver Segovia Book These crowdsourced stories from young MBAs (the book is also written by three MBA graduates from Harvard Business School) may provide encouragement to business leaders struggling with millennials in the workplace. The books says these young up-and-comers can bring valuable experience to top-notch companies, highlighting young people who have launched startups, fought for gender equality in the workplace and taught in the Middle East. To balance the generation gap, the book also includes perspectives from the CEOs of McKinsey and Pandora. Harvard Business Review Press, $25.95 Follow Editorial Assistant Lauren Brousell on Twitter: @lbrousell. Related content opinion The Importance of Identity Management in Security By Charles Pelton Nov 28, 2023 5 mins Cybercrime Artificial Intelligence Data Management brandpost Sponsored by Rocket Software Why data virtualization is critical for business success Data is your most valuable resource—but only if you can access it fast enough to address present challenges. Data virtualization is the key. By Milan Shetti, CEO of Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rocket Software The hybrid approach: Get the best of both mainframe and cloud Cloud computing and modernization often go hand in hand, but that doesn’t mean the mainframe should be left behind. A hybrid approach offers the most value, enabling businesses to get the best of both worlds. By Milan Shetti, CEO Rocket Software Nov 28, 2023 4 mins Digital Transformation brandpost Sponsored by Rimini Street Dear Oracle Cloud…I need my own space Access results from a recent Rimini Street survey about why enterprises are rethinking their Oracle relationship and cloud strategy. By Tanya O'Hara Nov 28, 2023 5 mins Cloud Computing Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe