P&G's Filippo Passerini Stands Out as Stellar Example of a Strategic CIO

Filippo Passerini is changing the dynamics of the P&G business enterprise by leveraging information and technology to achieve competitive advantage.

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Passerini is helping change the way P&G executives think about and conduct business. Changing the game is about staying relevant, being distinctive and connecting to customers to understand their needs and, more important, anticipate their needs, even before they are able to articulate them. He does this by leveraging technology in innovative ways. Passerini believes that CIOs are not just about technology; they are about creating new business models and new markets that help their companies grow and prosper. He learned early in his career that success is about business results and value creation first, and second, how technology can play a role in the winning formula. To Passerini, technology is just an enabler, a tool to draw upon when needed. He thinks strategically about the business and relies on developing business models that can reshape and drive competitive advantage. Also important to Passerini is the realization that it takes a group of talented people to get things done. He is a respected leader, mentor and coach to his leadership team. In 2012, Passerini was awarded the first Fisher-Hopper Prize for Lifetime Achievement in CIO Leadership. He is a well-recognized and admired business executive and leader. He is consistent, results-oriented and strategically focused. When Passerini speaks, people listen and magic happens. 

 

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