Segmenting customers and watching their habits on Facebook and other social networks shows the music company how to customize its marketing. EMI Music seemed as well-positioned as any record company to embrace the digital music age. It launched its first website in 1993, streamed its first complete album over the Internet in 1998, and was the first to release a digital album download in 2001.In recent years, EMI shifted its marketing focus online as well. But its geographically dispersed and disjointed marketing teams simply took what they had always done–mass marketing of music–and digitized it.[ Related: Social CRM Offers Big Rewards If You’re Persistent ] SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe To continue reading, register here to become an Insider . You’ll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in. Related content news CIO Announces the CIO 100 UK and shares Industry Recognition Awards in flagship evening celebrations By Romy Tuin Sep 28, 2023 4 mins CIO 100 feature 12 ‘best practices’ IT should avoid at all costs From telling everyone they’re your customer to establishing SLAs, to stamping out ‘shadow IT,’ these ‘industry best practices’ are sure to sink your chances of IT success. By Bob Lewis Sep 28, 2023 9 mins CIO IT Strategy Careers interview Qualcomm’s Cisco Sanchez on structuring IT for business growth The SVP and CIO takes a business model first approach to establishing an IT strategy capable of fueling Qualcomm’s ambitious growth agenda. By Dan Roberts Sep 28, 2023 13 mins IT Strategy IT Leadership feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Innovation Emerging Technology Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe