A career coach provides tips on making the best impression in online settings, such as an 80-20 rule for mixing professional and personal tweets If you are hoping to advance in your IT career, learning how to manage your online reputation is almost as important as your skills and experience. Here are three tips to help keep you on track.Always maintain a branded online presence–it’s essential in today’s world of work. Your online identity could support or torpedo your candidacy for the position you may want next.According to multiple studies noted by Harvard Business Review, more than 75 percent of companies and recruiters review candidate profiles online and 70 percent have decided not to hire a candidate based on what they’ve found. And some won’t hire you if they find little online information about you, so don’t try to be invisible either.Sometimes mix a little personality into your professional image. But be careful and use common sense on exactly what you share. There are some things we just don’t need to know. Use the 80-20 rule: 80 percent professional image in public, 20 percent of your personal side. For example, if you are on Twitter, 80 percent of your tweets can be about technology, industry and business topics, while 20 percent are about your thoughts on travel, sports, current events, your city, family, friends and your personal technology.Never ruin your reputation by using bad language or being disrespectful (online or in any public setting). If you want to disagree in an online post, make your point in a polite manner and move on. With 85 percent of American adults using the Internet, according to a recent Pew study, there is a lot of noise out there. Distinguish yourself as an intelligent thinker, but not at the expense of someone else. Think before you press the enter key. If you’re not sure how your message will be perceived, now or later, decide against sending it and simply walk away.Kim Batson, a CIO career coach, can be contacted at http://cio-coach.com.Follow everything from CIO.com on Twitter @CIOonline, on Facebook, and on Google +. Related content brandpost Sponsored by Dell Technologies and Intel® Gen AI without the risks Demystifying generative AI: Practical tips for cost-effective deployment in your organization. By Andy Morris, Enterprise AI Strategy Lead at Intel Nov 27, 2023 6 mins Artificial Intelligence brandpost Sponsored by SAP Old age isn’t what is used to be: a versatile solution for a more independent breed of seniors An award-winning company from Down Under gives today’s seniors the power to access the services they need while keeping control of their own destinies and preserving their independence. By Michael Kure, SAP Contributor Nov 27, 2023 4 mins Digital Transformation news COP28: CIO’s vision for a sustainable future By Andrea Benito Nov 27, 2023 3 mins feature 10 things keeping IT leaders up at night The CIO’s rise to prominence has led to a wider array of high-profile responsibilities that — when coupled with the ever-increasing pace of technology and business change — bring more stress to the role than ever before. By Mary K. Pratt Nov 27, 2023 12 mins IT Strategy IT Leadership Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe