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12 Ways to (Not) Screw Up Your Website

Wondering why your website is not attracting more visitors or why your conversion rates are so low? Web developers, designers and customer experience experts explain what you might be doing wrong.
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Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.