Yahoo is rolling out the DMARC system this week, which helps email providers eliminate bogus messages Yahoo said it will roll out globally this week a new antispam specification intended to make it easier for service providers to confidently discard suspicious email messages.The specification, called DMARC (Domain-based Message Authentication, Reporting & Conformance), allows email senders to tell receiving services if they are using two other technologies to weed out spam.Many email senders use DKIM, or DomainKeys Identified Mail, which wraps a cryptographic signature around an email that verifies the domain name through which the message was sent. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe The second technology, SPF, or Sender Policy Framework, allows email senders to indicate which hosts are authorized to send their email, allowing receiving organizations to discard messages coming from spoofed “from” addresses. The DMARC specification, which is supported by companies including Google, Facebook, Microsoft and others, lets a sender indicate if they are using SPF or DKIM, or both. It also allows senders to tell the recipient what to do with messages if authentication of some messages fails.Senders can also receive a report from recipients on how they’ve handled the questionable messages. DMARC helps solve the problem of what to do with suspicious messages, which in some cases might have been delivered. The messages could be phishing attempts, or ploys intended to trick recipients into revealing sensitive information or encouraging them to click on malicious links leading to bogus websites purporting to be, for example, a bank.“If you receive an email claiming that it is from your bank, the applicable DMARC policies require the email to prove that is indeed from your bank in order to be delivered to your mailbox,” wrote Ajay Gopalkrishna , a senior product manager with Yahoo Mail. “If the incoming email cannot be verified, Yahoo Mail will not deliver the email to your mailbox.”Gopalkrishna wrote Yahoo will encourage ISPs and other email providers to deploy DMARC. Organizations and companies behind DMARC intend to submit a draft specification to the Internet Engineering Task Force in the hope it will become a standard.Send news tips and comments to jeremy_kirk@idg.com Related content news CIO Announces the CIO 100 UK and shares Industry Recognition Awards in flagship evening celebrations By Romy Tuin Sep 28, 2023 4 mins CIO 100 IDG Events Events feature 12 ‘best practices’ IT should avoid at all costs From telling everyone they’re your customer to establishing SLAs, to stamping out ‘shadow IT,’ these ‘industry best practices’ are sure to sink your chances of IT success. By Bob Lewis Sep 28, 2023 9 mins CIO IT Strategy Careers interview Qualcomm’s Cisco Sanchez on structuring IT for business growth The SVP and CIO takes a business model first approach to establishing an IT strategy capable of fueling Qualcomm’s ambitious growth agenda. By Dan Roberts Sep 28, 2023 13 mins IT Strategy IT Leadership feature Gen AI success starts with an effective pilot strategy To harness the promise of generative AI, IT leaders must develop processes for identifying use cases, educate employees, and get the tech (safely) into their hands. By Bob Violino Sep 27, 2023 10 mins Generative AI Innovation Emerging Technology Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe