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Why CIOs Shouldn’t Worry About March Madness Productivity Losses

The long-term benefits of an engaged workforce can outweigh company losses in productivity during March Madness. Here's why business leaders should see these 19 days of hoops as an opportunity.
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Matt Kapko has been writing about technology since before the dawn of the iPhone, and covering media well before it was social. Matt lives with his wife in a nearly century-old craftsman in Long Beach, Calif. He can be reached on Twitter: @mattkapko or by email: matt@kapko.co.