March Issue

How CIOs Create a Great Customer Experience

These three IT leaders collaborate with marketing, continually innovate and use surveys of customer satisfaction

Learn how three CIOs work with colleagues in marketing, embrace continuous evolution and survey users to ensure that customers have great interactions with their companies.

Alan Cullop,
DaVita Inc.:
Learn to Collaborate With Marketing

Some of our most important customers are the 168,000 patients we serve at 2,119 kidney dialysis centers. Our goal is to make their interactions with us as easy as possible. We're working on mobile applications, pushing everything that's simple and answer-based to mobile devices.

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