A new workday is emerging among the younger mobile generation, but while millennials excel at blending work and personal activities on weekends and into the night, the productivity comes on their terms. In 1980, before millennials were born, a comedy about three women working in an office for a sexist boss landed at movie theaters across the country. It was called “Nine to Five,” starring Dolly Parton, Jane Fonda and Lily Tomlin and based on Parton’s hit song of the same name. Flash forward 30-something years, and sexism in the workplace is still here but the hours and work settings have changed dramatically. A new title for today’s millennial mobile workforce might be: “Before 9 a.m.to After 6 p.m. Meet ‘GenMobile’One of the key findings in a survey of more than 5,000 people by Aruba Networks shows a new workday emerging among the younger mobile generation, which Aruba calls GenMobile, with 45 percent of respondents saying they work most efficiently during these odd hours. Indeed, millennials are taking over the workforce and bringing their unique work habits with them, blending work and personal activities on single devices, on weekends and into the wee hours.[Related: How to Better Engage Millennials (and Why They Aren’t Really so Different)] Highlighting this phenomenon, the survey found that GenMobile workers are more likely than other workers to access mobile apps such as Facebook and Twitter, but they’re also more likely to access and respond to work emails on their mobile device. Consumer mobile devices are enabling this work-life lifestyle.[Related: 5 Millennials-in-the-Workplace Myths Busted] Moreover, GenMobile prefers to work from home two to three days a week. More than half of the respondents said they would prefer this flexibility over a 10-percent pay hike. Not only will the employer save money, they claim, but productivity would increase. Somewhat self-serving, nearly 80 percent of respondents said they feel most efficient when working at home. Yahoo Has Something to Say to GenMobile: ‘No Way’Recently, however, a few Silicon Valley companies are trying to reverse the tide of flexible working arrangements. Yahoo CEO Marissa Meyer infamously led the charge by calling remote workers back to the office. Others, such as Hewlett-Packard and Visa, have made similar decrees. For more on this, check out Silicon Valley Tech Workers: Get Your Butt in Here![Related: What You Need to Know to Hire, Manage and Market to Millennials]This trend flies in the face of the Aruba Networks survey results. “There could be a variety of reasons why companies choose to put work-from-workplace policies in place,” says Manav Khurana, vice president of product and solutions marketing at Aruba Networks. “That said, we know from personal experiences and from our survey that GenMobile prefers flexibility both in the workplace and in working hours. Flexibility is made possible with the right combination of remote working technology and culture.” Call it a culture shift: The GenMobile work culture has come far from the 9-to-5 culture of yesteryear.Tom Kaneshige covers Apple, BYOD and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn. Email Tom at tkaneshige@cio.com Related content BrandPost What’s next for network operations Broadcom: 2023 Tech Trends That Transform IT By Serge Lucio, Vice President and General Manager, Agile Operations Division Mar 20, 2023 8 mins IT Leadership Networking BrandPost Digital transformation obstacles: Stubborn challenges, what to do about them Value Stream Management is an increasingly essential approach to strategic transformation initiatives. To help teams more fully capitalize on the opportunities it presents, Broadcom is holding its third annual VSM Summit. By Marla Schimke, Head of Product and Growth Marketing, Broadcom's Enterprise Software Division Mar 20, 2023 3 mins Devops Software Development Feature CEO directives: Top 5 initiatives for IT leaders As organizations change course with economic gyrations, collaboration between IT and business becomes priority No. 1 for CEOs. By Stacy Collett Mar 20, 2023 7 mins IT Leadership Feature Topgolf Callaway tees up digital transformation for global expansion As Topgolf Callaway Brands transitions from focusing on manufacturing golf equipment to integrating its apparel and technology acquisitions, digital transformation is helping drive its future. By Thor Olavsrud Mar 20, 2023 6 mins Digital Transformation Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe