A new workday is emerging among the younger mobile generation, but while millennials excel at blending work and personal activities on weekends and into the night, the productivity comes on their terms. In 1980, before millennials were born, a comedy about three women working in an office for a sexist boss landed at movie theaters across the country. It was called “Nine to Five,” starring Dolly Parton, Jane Fonda and Lily Tomlin and based on Parton’s hit song of the same name. Flash forward 30-something years, and sexism in the workplace is still here but the hours and work settings have changed dramatically. A new title for today’s millennial mobile workforce might be: “Before 9 a.m.to After 6 p.m. Meet ‘GenMobile’One of the key findings in a survey of more than 5,000 people by Aruba Networks shows a new workday emerging among the younger mobile generation, which Aruba calls GenMobile, with 45 percent of respondents saying they work most efficiently during these odd hours. Indeed, millennials are taking over the workforce and bringing their unique work habits with them, blending work and personal activities on single devices, on weekends and into the wee hours.[Related: How to Better Engage Millennials (and Why They Aren’t Really so Different)] Highlighting this phenomenon, the survey found that GenMobile workers are more likely than other workers to access mobile apps such as Facebook and Twitter, but they’re also more likely to access and respond to work emails on their mobile device. Consumer mobile devices are enabling this work-life lifestyle.[Related: 5 Millennials-in-the-Workplace Myths Busted] Moreover, GenMobile prefers to work from home two to three days a week. More than half of the respondents said they would prefer this flexibility over a 10-percent pay hike. Not only will the employer save money, they claim, but productivity would increase. Somewhat self-serving, nearly 80 percent of respondents said they feel most efficient when working at home. Yahoo Has Something to Say to GenMobile: ‘No Way’Recently, however, a few Silicon Valley companies are trying to reverse the tide of flexible working arrangements. Yahoo CEO Marissa Meyer infamously led the charge by calling remote workers back to the office. Others, such as Hewlett-Packard and Visa, have made similar decrees. For more on this, check out Silicon Valley Tech Workers: Get Your Butt in Here![Related: What You Need to Know to Hire, Manage and Market to Millennials]This trend flies in the face of the Aruba Networks survey results. “There could be a variety of reasons why companies choose to put work-from-workplace policies in place,” says Manav Khurana, vice president of product and solutions marketing at Aruba Networks. “That said, we know from personal experiences and from our survey that GenMobile prefers flexibility both in the workplace and in working hours. Flexibility is made possible with the right combination of remote working technology and culture.” Call it a culture shift: The GenMobile work culture has come far from the 9-to-5 culture of yesteryear.Tom Kaneshige covers Apple, BYOD and Consumerization of IT for CIO.com. Follow Tom on Twitter @kaneshige. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn. Email Tom at tkaneshige@cio.com Related content brandpost Sponsored by Freshworks When your AI chatbots mess up AI ‘hallucinations’ present significant business risks, but new types of guardrails can keep them from doing serious damage By Paul Gillin Dec 08, 2023 4 mins Generative AI brandpost Sponsored by Dell New research: How IT leaders drive business benefits by accelerating device refresh strategies Security leaders have particular concerns that older devices are more vulnerable to increasingly sophisticated cyber attacks. By Laura McEwan Dec 08, 2023 3 mins Infrastructure Management case study Toyota transforms IT service desk with gen AI To help promote insourcing and quality control, Toyota Motor North America is leveraging generative AI for HR and IT service desk requests. By Thor Olavsrud Dec 08, 2023 7 mins Employee Experience Generative AI ICT Partners feature CSM certification: Costs, requirements, and all you need to know The Certified ScrumMaster (CSM) certification sets the standard for establishing Scrum theory, developing practical applications and rules, and leading teams and stakeholders through the development process. By Moira Alexander Dec 08, 2023 8 mins Certifications IT Skills Project Management Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe