Big Data Secrets from Airbnb, Starbucks and Sonic

The 5 small steps that can lead to big competitive advantages.

As the adoption of Big Data tools accelerates, many of the success stories we hear are the big wins, the victories that Hollywood movies are made of. Think of Billy Beane and his use of data analytics with the low-budget Oakland A’s.

For most businesses, though, swinging for the fences all the time may lead to a pile of strikeouts. Instead, many businesses would be better served by focusing on small wins that they can build on. After all, before you can consistently hit home runs, you need to be able to get the ball out of the infield.

If you can make your supply chain a little bit more efficient, or you can streamline hiring, or you’re able to find a small change that lessens the abandonment rate of online shopping carts, these wins can accumulate into something much bigger.

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