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Tech Gives Rise to the Digital Marketer

That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?
    Related:
  • Marketing
  • Mobile
  • E-commerce Software
  • Social Networking Apps
  • Small and Medium Business
Tom Kaneshige has been covering business and technology in Silicon Valley for two decades. As senior online writer at CIO.com, Tom covers Silicon Valley culture, BYOD and consumer tech in the enterprise.