BlackBerry 10 smartphone sales have been disappointing, and last week the company announced that it's essentially up for sale. Bad news aside, five key industry trends suggest that BlackBerry's purported advantages no longer matter.
By John Brandon
Has BlackBerry finally reached the point of no return?
For large companies, though, this popular platform has a lingering presence. Many companies still use BlackBerry Enterprise Server—in fact, according to BlackBerry, 90 percent of all Fortune 500 companies are still BES customers. This includes a wide array of industries, from Vivent (a home security company) to the U.S. National Weather Service to the University of Pittsburgh Medical Center (UPMC), as well as 1 million government and defense customers.
At the same time, there’s something in the air. Market share has shifted to the iPhone and Android, the most innovative apps always seem to debut on the iPhone and the security landscape has changed. Even government agencies, including Immigration & Customs Enforcement and the National Transportation Safety Board, are dropping the BlackBerry for the iPhone.
For anyone in charge of mobile infrastructure, there are several reasons to consider finally ditching BlackBerry for good.
1. BYOD Makes BlackBerry Phones Redundant
Experts say we are now in the age of bring your own device (BYOD), even if some companies have failed to embrace the concept. Gavin Kim, the vice president of NQ Mobile, a security company, says the shift in business occurred a few years ago. At one time, most business users had a BlackBerry. Now that number is down to about 10 percent, he says, compared to the roughly 50 percent of business users who now have an iPhone.
BES10 added support for other phones too late, Kim suggests. Also, competition from similar asset management and security platforms, such as the Samsung KNOX, make it harder to justify sticking with BlackBerry smartphones.
2. So Does Mobile Device Management
MDM firms are also crying foul. AirWatch recently announced that Merck, the pharmaceutical based in Germany, had decided to ditch the BlackBerry in favor of Android and iOS models. The move was meant to increase productivity. Merck even has an internal enterprise application store for Android and iOS apps. Leading MDM companies are like the overlords of mobile infrastructure: When they start losing interest in a platform, large companies usually take notice and follow suit.
3. Analysts Bullish About BlackBerry’s Future
Business analysts have downplayed the importance of BlackBerry devices for the past few years. Roger Kay, an analyst with Endpoint Technologies, says the prospects look dim. While there are still BES users in every sector, the defections have started.
“They really have nowhere to go,” he says. “The core value propositions of security and keyboard input has been negated by the other platforms.”
4. Innovative App Developers Eschew BlackBerry
You can still find basic business apps for BlackBerry; some, including Evernote, are even baked into the operating system. There are plenty of consumer apps for BlackBerry 10, too. But few innovative mobile app developers have even bothered with BlackBerry. Companies such as Zensorium, which makes a sensor for the iPhone, and Cue, whose eponymous app reads your email to help you manage your schedule, don’t make a BlackBerry app because they know the market share has slipped. For business users, this means falling behind the latest trends.
Security isn’t just the purview of large enterprise-grade providers such as Good Technology any more. The landscape has changed to include on-device protections such as face recognition (which is admittedly flawed) and complex passcodes.
There are now hundreds of choices when it comes to protecting devices. Apps such as Cobra Tag can help you find a lost phone. You can enable full hardware encryption on an Android device before the OS even boots. Finally, Divide and other apps work well for separating work and personal files on iOS devices.
John Brandon is a former IT manager at a Fortune 100 company who now writes about technology. He has written more than 2,500 articles in the past 10 years. You can follow him on Twitter @jmbrandonbb. Follow everything from CIO.com on Twitter @CIOonline, Facebook, Google + and LinkedIn.