by Tom Kaneshige

CIOs Need to Push BYOD Policies to Lure Millennials

Aug 05, 20134 mins
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In less than two years, millennials will make up the largest segment of the workforce. If you hope to attract GenY technology professionals, your IT strategy better include a bring-your-own-device plan that plays to the strengths of this tech-dependent generation.

Despite rumors swirling in Silicon Valley that the BYOD phenomenon is losing its buzz, CIOs who think they can abandon the practice risk upsetting an important and growing constituency of their workforce: millennials, also known as GenY.

BYOD in the workplace skews toward younger segments of employees, according to a new report from CompTIA. Nearly two-thirds of millennials use a personal device at work compared with just a third of Baby Boomers. Six in 10 workers in their 20s and 30s used a personal device or app for work.

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“Taken in the aggregate, there’s a near-even split of all workers that incorporate personal tech into work and those that do not,” the CompTIA report states. “Looking more closely at the demographic breakdowns, however, it’s abundantly clear that this practice is far more prevalent, and presumably valued, by younger workers.”

There’s no question that millennials want employers to support BYOD, and CIOs better cater to their needs. Why are millennials so important? By 2015, they’ll make up the largest segment of the workforce, according to the U.S. Bureau of Labor Statistics.

[ Related: CIOs Look Ahead: Millennials, Consumer Tech and the Future ]

CompTIA calls it a seismic shift in generational makeup, one with an interesting twist. As the 50-and-over Baby Boomers retire, they are being replaced by 20-to-34-year-old millennials. Meanwhile, the 35-to-49-year-old GenX-ers are relatively few in number. This means that millennials will leapfrog GenX in the workplace.

Already, Silicon Valley tech companies are fighting to hire millennials. They’re pitching technology flexibility, such as BYOD, and other perks to woo them. Last month, tech executives gathered at a Commonwealth Club event in San Francisco to discuss the future of the workplace, particularly millennials and their love of technology for work and play.

“GenX is tech savvy, while GenY is tech dependent,” Rowan Trollope, senior vice president and general manager of the collaboration technology group at Cisco, told the Commonwealth Club crowd.

CompTIA’s report offers some insight into the millennial mindset when it comes to reliance on technology:

  • 43 percent of 18-24-year-olds say that texting is just as meaningful as an actual conversation with someone over the phone, according to eMarketer.
  • 40 percent of GenY think that blogging about workplace issues is acceptable, compared to 28 percent of Baby Boomers, according to Iconoculture, a market research company that focuses on consumer trends.
  • 24 percent of GenY say that technology use is what makes their generation unique–the number 1 answer—based on Pew Research.
  • 74 percent of GenY used a smartphone for work purposes in the last year, compared to 37 percent of Baby Boomers, according to CompTIA.

On the social media front, 39 percent of 20-something workers and 36 percent of 30-something workers use Facebook for work and personal purposes, according to CompTIA. In comparison, one in five Baby Boomers use Facebook for both work and personal purposes.

Millennials and GenX believe social media savvy is an important skill set for work, but millennials expect social media access at work without restrictions.

[ Slideshow: 10 BYOD Worker Types ]

CIOs will play an important role in recruiting millennials to their companies. Consider this drive-by stat: CompTIA found that three out of four men, ages 20 to 49, consider a potential employer’s level of tech-savvy a significant factor in choosing to work there.

This means CIOs will need to showcase their company’s tech coolness factor and flexibility to appeal to GenY, and BYOD can help. Millennials not only rely on technology, they often feel clunky and dated corporate-issued devices and apps don’t play to their strengths. BYOD is an option for them to use the technology of their choosing.

Put another way, two-thirds of Millennials assessed their own technology acumen as “cutting edge” or “upper tier,” according to CompTIA, and CIOs will have to cater to this type of customer.

Tom Kaneshige covers Apple, BYOD and Consumerization of IT for Follow Tom on Twitter @kaneshige. Follow everything from on Twitter @CIOonline, Facebook, Google + and LinkedIn. Email Tom at